CALL BRUSSELS [VISIT BRUSSELS]

How is life in brussels? Ask someone in brussels. After Brussels was linked to terror plots, the international media portrayed the city as a warzone. visit.brussels, the Brussels tourist board, wanted to change this perception with an honest answer. We launched call.brussels and gave locals the opportunity to tell them how life really is in the city.

LIVE HARVEST [DELHAIZE]

How fresh are fruits and vegetables in your local supermarket? Air provides the answer to everyone in Belgium with the ‘Delhaize Live Harvest’. A simple campaign showing the short journey of local pears between field and supermarket. Through 122 digital billboards spread across the country and a national banner campaign everyone could follow the pear harvest live during one day. One message: ‘HARVESTED TODAY, TOMORROW IN YOUR DELHAIZE’.

LOUISE''''S PHONE [VOO]

Cyber bullying is a serious issue, which has reared its ugly head over the past couple of years in step with the development of social media and the appearance of new types of mobile messaging. One example is the story of Louise, a young girl who committed suicide in 2014 after falling victim to cyber bullies. VOO, as an Internet and mobile provider, and Air have developed an interactive experience based on the contents of Louise’s phone. On the mini website ‘letelephonedelouise.com’, visitors can explore a real-life installation that features 600 balloons, each of which displays a hateful message. These balloons symbolise text bubbles (Texts, Whatsapp, Facebook…) and together illustrate the significant amount of messages the victim received in just 5 days. Visitors are guided through the experience by the voice of Louise’s father, who recounts his daughter’s story.