Het MM Report is de jaarlijkse rangschikking van de Belgische reclamebureaus die het best presteren in de jacht op creatieve prijzen in binnen- en buitenland.
Het klassement wordt opgesteld op basis van de CCB Awards. Die kennen ter herinnering 10 punten toe voor een Grand Prix, 7 punten voor een Gold, 5 punten voor een Silver, 3 punten voor een Bronze en tot slot een punt voor een finaleplaats.
Alle andere competities leveren X% van de eerder genoemde punten op, al naargelang hun belang inzake de inschrijvingen voor de competitie: Cannes Lions (150%), NYF, D&AD, Webby Awards en One Show (140%), LIA en Clio Awards (130%), Eurobest (120%), Epica en Caples (110%) en de BOA’s (25%).
Winner: BBDO/Decathlon : "The Breakaway" [Best Media Strategy]Nominee: "The Breakaway" (Decathlon) [Best Cause Related Campaign]
Cannes Lions
Grand Prix: BBDO/Decathlon : "The Breakaway" [Creative Strategy]Grand Prix: BBDO/Decathlon : "The Breakaway" [PR]"The Breakaway" (Decathlon) [Creative Strategy]"The Breakaway" (Decathlon) [Entertainment Lions for Sport]"The Breakaway" (Decathlon) [Brand Experience & Activation]"The Breakaway" (Decathlon) [Media]Shortlist: "The Breakaway" (Decathlon) [Titanium]Shortlist: "The Breakaway" (Decathlon) [Brand Experience & Activation]Shortlist: "The Breakaway" (Decathlon) [Social Influencer]Shortlist: "The Breakaway" (Decathlon) [Creative Strategy]
LIA
"The breakaway" (Decathlon) [Gaming]"The breakaway" (Decathlon) [Corporate Image]"The breakaway" (Decathlon) [Sport]"The breakaway" (Decathlon) [Sport]Shortlist: "The breakaway" (Decathlon) [Experiential / Live Events]Shortlist: "The breakaway" (Decathlon) [Retail]
BOA
"Blind Gesprongen" (VDAB) [Brand Building (Outbound marketing)]"Red Beer" (Jupiler) [Innovative Idea]"Red Beer" (Jupiler) [Integrated Communication]"Red Beer" (Jupiler) [Product Launch/Relaunch/Trial campaigns]Shortlist: "Blind Gesprongen" (VDAB) [Integrated Communication]Shortlist: "Aroma Man" (Douwe Egberts) [Brand Building (Outbound marketing)]Shortlist: "Valentine's Day Doggy Style" (Lidl) [Brand Building (Outbound marketing)]Shortlist: "Valentine's Day Doggy Style" (Lidl) [Creative Jury]
Caples
BBDO/Decathlon : "The Breakaway" [PR]"The Breakaway" (Decathlon) [Radical New Strategy]Shortlist: "The Breakaway" (Decathlon) [Innovation]
CB Awards
Grand Prix: BBDO/Decathlon : "The Breakaway" [PR]BBDO/Decathlon : "The Breakaway" [Corporate Purpose]BBDO/Decathlon : "The Breakaway" [Media]BBDO/Lidl : "Zeven venkels en frambozen" [Radio & Audio]"The Breakaway" (Decathlon) [Brand Experience]"The Breakaway" (Decathlon) [Digital]"Red Beer" (Jupiler) [PR]"The delicious excuses" (Lidl) [Radio & Audio]"Zeven venkels en frambozen" (Lidl) [Radio & Audio]"Zeven venkels en frambozen" (Lidl) [Film]"Red Beer" (Jupiler) [Brand Experience]"Zeven venkels en frambozen" (Lidl) [Film]"The Breakaway" (Decathlon) [Integrated]"The delicious excuses" (Lidl) [Radio & Audio]"The delicious excuses" (Lidl) [Radio & Audio]Shortlist: "The Breakaway" (Decathlon) [Brand Experience]Shortlist: "The delicious excuses" (Lidl) [Film]Shortlist: "The Breakaway" (Decathlon) [Digital]Shortlist: "The delicious excuses" (Lidl) [Film]Shortlist: "Zeven venkels en frambozen" (Lidl) [Integrated]Shortlist: "The Breakaway" (Decathlon) [Media]Shortlist: "The Breakaway" (Decathlon) [PR]Shortlist: "The delicious excuses" (Lidl) [Radio & Audio]
Clio
BBDO/Decathlon : "The Breakaway" [PR]"The Breakaway" (Decathlon) [Digital/Mobile]"The Breakaway" (Decathlon) [Experience/Activation]"The breakaway" (Decathlon) [PR]Shortlist: "The Breakaway" (Decathlon) [Experience/Activation]Shortlist: "The Breakaway" (Decathlon) [Experience/Activation]
D&AD
Graphite Pencil: "The Breakaway" (Decathlon) [Media]Wood Pencil: "The Breakaway" (Decathlon) [Digital]Wood Pencil: "The Breakaway" (Decathlon) [Gaming]Shortlist: "The Breakaway" (Decathlon) [PR]
NY Festivals Advertising Awards
BBDO/Decathlon : "The Breakaway" [eSports]BBDO/Decathlon : "The Breakaway" [Innovation]"The Breakaway" (Decathlon) [Social Good : Brand]Finalist Certificate: "The Breakaway" (Decathlon) [Branded Content/Entertainment]Finalist Certificate: "The Breakaway" (Decathlon) [PR]Finalist Certificate: "The Breakaway" (Decathlon) [Digital/Mobile]Finalist Certificate: "The Breakaway" (Decathlon) [Pushing Culture]Finalist Certificate: "The Breakaway" (Decathlon) [PR]Finalist Certificate: "The Breakaway" (Decathlon) [Purpose]Finalist Certificate: "The Breakaway" (Decathlon) [Activation & Engagement]Finalist Certificate: "The Breakaway" (Decathlon) [Avant-Garde/Innovative]Shortlist: "The Breakaway" (Decathlon) [Digital/Mobile]Shortlist: "The Breakaway" (Decathlon) [Sports]Shortlist: "The Breakaway" (Decathlon) [Activation & Engagement]Shortlist: "The Breakaway" (Decathlon) [Digital/Mobile]Shortlist: "The Breakaway" (Decathlon) [Branded Content/Entertainment]
The One Show
Shortlists: "The Breakaway" (Decathlon) [Gaming]Shortlists: "The Breakaway" (Decathlon) [PR]"The Breakaway" (Decathlon) [Branded Entertainment]"The Breakaway" (Decathlon) [Experiential & Immersive]"The Breakaway" (Decathlon) [Branded Entertainment]"The Breakaway" (Decathlon) [Experiential & Immersive]"The Breakaway" (Decathlon) [Interactive]Merit: "The Breakaway" (Decathlon) [Gaming]Merit: "The Breakaway" (Decathlon) [Interactive]Merit: "The Breakaway" (Decathlon) [Cultural Driver]
2021
One Show
Shortlist: 'Ads about Nothing' (De Acteursgilde) [Radio & Audio]Shortlist: 'Ads about Nothing' (De Acteursgilde) [Radio & Audio]
Shortlist: "Postpone Your Birthday" pour Jupiler [Advertising, Media & PR Real-Time Response Campaign 2021]
BOA
BBDO/Decathlon : "The Breakaway" [Creative Excellence]"Postpone Your Birthday" pour Jupiler [Activation in times of Corona]"Versboeket (Venkels & Frambozen)" pour Lidl [Brand Building]"Versboeket (Venkels & Frambozen)" pour Lidl [Creative Excellence]"The breakaway" pour Decathlon [Innovative Idea]"The Breakaway" pour Decathlon [Digital Communications]"Ads About Nothing" pour De Acteursgilde [Non-Profit Marketing]
BBDO/State of The Arts : "-60% culture" [Social Media & Influencer]'Drive Responsibly' (Jupiler) [Radio/Audio]'Drive Responsibly' (Jupiler) [Social Media]'-60% culture' (State Of The Arts) [Social Media & Influencer]'-60% culture' (State Of The Arts) [Small Budget]'-60% culture' (State Of The Arts) [Charity]'Drive Responsibly' (Jupiler) [Social Good]'Drive Responsibly' (Jupiler) [Drink]'The National Debate' (Leffe) [Ambient]Shortlist / Finalist: 'J'aime la vie' (Jupiler) [Film]Shortlist / Finalist: '-60% culture' (State Of The Arts) [PR]Shortlist / Finalist: '-60% culture' (State Of The Arts) [PR]Shortlist / Finalist: '-60% culture' (State Of The Arts) [PR]Shortlist / Finalist: '-60% culture' (State Of The Arts) [PR]Shortlist / Finalist: 'Pintje Sam?' (Jupiler) [PR]Shortlist / Finalist: 'Pintje Sam?' (Jupiler) [PR]Shortlist / Finalist: 'Pintje Sam?' (Jupiler) [PR]Shortlist / Finalist: 'Pintje Sam?' (Jupiler) [PR]Shortlist / Finalist: 'Pintje Sam?' (Jupiler) [Print]Shortlist / Finalist: 'Pintje Sam?' (Jupiler) [Print]Shortlist / Finalist: 'Pintje Sam?' (Jupiler) [Positive World Impact]Shortlist / Finalist: 'Drive Responsibly' (Jupiler) [Radio/Audio]Shortlist / Finalist: 'Drive Responsibly' (Jupiler) [Radio/Audio]Shortlist / Finalist: 'J'aime la vie' (Jupiler) [Film]Shortlist / Finalist: 'the ban of @therealEmptyCan' (Jupiler) [Social Media & Influencer]Shortlist / Finalist: 'Something to share' (DE) [Film]Shortlist / Finalist: 'Something to share' (DE) [Film]Shortlist / Finalist: 'Something to share' (DE) [Positive World Impact]Shortlist / Finalist: 'Vote for meAL' (Lidl) [Outdoor]Shortlist / Finalist: 'Vote for meAL' (Lidl) [Outdoor]Shortlist / Finalist: 'The National Debate' (Leffe) [Activation & Engagement]
Webby Awards
Finalist / Honoree: '-60% culture' (State Of The Arts)' [Arts & Entertainment]Finalist / Honoree: '-60% culture (State Of The Arts)' [Culture & Lifestyle]
Caples
Best in Show: BBDO/Lidl : "Vote for meAL" []BBDO/Lidl : "Vote for meAL" [Ambient]'Vote for MeAL' (Lidl) [Traditional Media]'-60% culture' (State Of The Arts) [Digital BtoC]'-60% culture' (State Of The Arts) [Ambient]'The National Debate' (Leffe) [PR]'-60% culture' (State Of The Arts) [PR]'-60% culture' (State Of The Arts) [Non Profit]'-60% culture' (State Of The Arts) [Integrated]'The Value of Fresh' (Lidl) [PR]'The Value of Fresh' (Lidl) [Traditional Media]'Postpone your Birthday' (Jupiler) [Digital BtoC]'Postpone your Birthday' (Jupiler) [Creative use of Data]'The Inclusive Beer Ad' (Jupiler) [PR]'Drive Responsibly' (Jupiler) [Radical New Strategy]'The National Debate' (Leffe) [Integrated]'The National Debate' (Leffe) [Ambient]'Real Emojis' (Lidl) [Ambient]Finalist: 'The ClassiCall' (brussels philharmonic) [Brand Content]Finalist: 'The ClassiCall' (brussels philharmonic) [Innovation]Finalist: 'The ClassiCall' (brussels philharmonic) [Radical New Strategy]Finalist: '-60% culture' (State Of The Arts) [Mobile]Finalist: '-60% culture' (State Of The Arts) [Creative us of Data]Finalist: 'Drive Responsibly' (Jupiler) [Traditional Media]Finalist: 'Drive Responsibly' (Jupiler) [Integrated]Finalist: 'The Inclusive Beer Ad' (Jupiler) [Traditional Media]Finalist: 'J'aime la vie' (Jupiler) [Traditional Media]Finalist: 'The ban of @therealEmptyCan' (Jupiler) [Innovation]Finalist: 'The Value of Fresh' (Lidl) [Integrated]Finalist: 'The Value of Fresh' (Lidl) [Ambient]Finalist: 'The Value of Fresh' (Lidl) [Radical New Strategy]
One Show
BBDO/State of The Arts : "-60% culture" [Design]Shortlist: '-60% culture' (State Of The Arts) [Social Media]Shortlist: '-60% culture' (State Of The Arts) [Social Media]Shortlist: '-60% culture' (State Of The Arts) [PR]Shortlist: '-60% culture' (State Of The Arts) [Culture Driver]Shortlist: 'Vote for meAL' (Lidl) [OOH]Shortlist: 'Vote for meAL' (Lidl) [Print]
D&AD
Shortlist: '-60% culture' (State Of The Arts) [Digital : Use of Talent & Influencers]Shortlist: '-60% culture' (State Of The Arts) [Digital : Use of Trends & Tactical Marketing]
CB Awards
Grand Prix for Good: BBDO/State of The Arts : "-60% culture" [Digital]BBDO/Brussels Philharmonic : "the classiCALL" [Radio & Audio]BBDO/State of The Arts : "-60% culture" [Brand Experience & Activation]BBDO/Lidl : "The Value of Fresh" [Integrated]BBDO/State of The Arts : "-60% culture" [Media]BBDO/Lidl : "Vote for meAL" [Outdoor]BBDO/State of The Arts : "-60% culture" [Outdoor]'The Inclusive Beer Ad' (Jupiler) [Press]'Drive responsibly' (Jupiler) [Radio & Audio]'-60% culture' (State Of The Arts) [Design]'-60% culture' (State Of The Arts) [Digital]'-60% culture' (State Of The Arts) [Direct]'J'aime la vie' (Jupiler) [Film]'Vote for MeAL' (Lidl) [Media]'-60% culture' (State Of The Arts) [PR]'The Inclusive Beer Ad' (Jupiler) [Press]'Good Impression' (Lidl) [Radio & Audio]'The National Debate' (Leffe) [Brand Experience & Activation]'the ClassiCall' (Brussels Philharmonic) [Direct]'Da's vlotjes' (Fluvius) [Film]'-60% culture' (State Of The Arts) [Integrated]Shortlist: 'Good Impression' (Lidl) [Radio & Audio]Shortlist: 'Tasteful Discussions' (Lidl) [Radio & Audio]Shortlist: 'Tasteful Discussions' (Lidl) [Radio & Audio]Shortlist: 'The Value of Fresh' (Lidl) [Radio & Audio]Shortlist: 'The Inclusive Beer Ad' (Jupiler) [PR]Shortlist: 'Vote for MeAL' (Lidl) [Design]Shortlist: 'The National Debate' (Leffe) [Direct]Shortlist: '-60% culture' (State Of The Arts) [Direct]Shortlist: 'Drive Responsibly' (Jupiler) [Film]Shortlist: 'Tasteful Discussions' (Lidl) [Film]Shortlist: 'Drive Responsibly' (Jupiler) [Media]Shortlist: 'The Inclusive Beer Ad' (Jupiler) [Media]Shortlist: 'Vote for MeAL' (Lidl) [Media]Shortlist: 'Drive Responsibly' (Jupiler) [Media]Shortlist: 'The National Debate' (Leffe) [Outdoor]Shortlist: 'Vote for MeAL' (Lidl). [Outdoor]
Eurobest
'-60% culture' (State of the Arts) [Brand Experience & Activation]'-60% culture' (State of the Arts) [Design]'-60% culture' (State of the Arts) [Digital]'-60% culture' (State of the Arts) [Brand Experience & Activation]'-60% culture' (State of the Arts) [Digital]'-60% culture' (State of the Arts) [Entertainment]'-60% culture' (State of the Arts) [Brand Experience & Activation]'-60% culture' (State of the Arts) [Direct]'Songs without music' (Belgian Music Fund) [Media]Shortlist: '-60% culture' (State of the Arts) [Digital]Shortlist: '-60% culture' (State of the Arts) [Direct]Shortlist: '-60% culture' (State of the Arts) [Entertainment]Shortlist: '-60% culture' (State of the Arts) [Integrated]Shortlist: '-60% culture' (State of the Arts) [PR]Shortlist: 'Songs without music' (Belgian Music Fund) [Radio & Audio]Shortlist: 'Drive responsibly' (Jupiler) [Media]
'Mom vs junk food' (Lidl) [Radio]'Mom vs junk food' (Lidl) [Film]'Bring them to the table' (Lidl) [Radio]Finalist: 'White Cinema Branding' (Belga Films) [Design]
Shortlist: 'Football or Father' (Remed Pharma) [Health & Wellness]Shortlist: 'Football or Father' (Remed Pharma) [Direct]Shortlist: 'The story of Philippe' (Remed Pharma) [Film]Shortlist: 'The fastest soap' (Proximus) [Film]
Bedankt voor het registreren van uw evenement op onze Media Marketing agenda. Nu hebt u de hele Belgische MarCom-gemeenschap op de hoogte gebracht van wat u georganiseerd hebt. Toch zal ons team uw eventgegevens nog een laatste keer nakijken, alvorens ze te publiceren. U wordt hiervan verwittigd.
Wil u uw evenement echter een extra boost geven ? Communiceer erover in Media Marketing.
Voor meer info, contacteer Margaux De Schryver per mail margaux [at] mm.be of op het nummer +32 2 372 21 30.
Dank u voor uw begrip en tot gauw !
Het Media Marketing team
Close
Voeg een "Watcher" toe
Voeg een "Watcher" toe
U kunt een watcher eenvoudig toevoegen door een of meer trefwoorden in te vullen.
Elke dag van de week wordt er een e-mail naar u verzonden met het laatste nieuwsberichten dat beantwoorden aan uw Watchers.
fermer
Artikel voorbehouden aan onze leden
Nog geen lid van MM ?
Krijg gedurende een maand gratis toegang tot al onze digitale content.
Door het raadplegen van deze website, ga je akkoord met het gebruik van cookies die jouw ervaring, de werking en het aantal bezoekers van onze website meet. Meer info
