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Classement des agences

MM report - Palmarès

Le MM Report est un classement annuel des agences de pub belges les plus adroites à la pêche aux prix créatifs nationaux et internationaux. Le classement est établi sur base des CCB Awards, qui pour rappel accordent 10 points pour un Grand Prix, 7 points pour un Gold, 5 points pour un Silver, 3 points pour un Bronze et enfin, un point pour une place en finale. Toutes les autres compétitions sont internationales et rapportent X% des points précités, en fonction de leur importance en termes d'inscriptions à la compétition: Cannes Lions (150%), NYF International Advertising Awards, Webby Awards et One Show (140%), LIA et Clio Awards (130%), l'Eurobest (120%) et enfin, les Epica et Shark Awards (110%).


BBDO BELGIUM




2022

  • Webby


    Winner: BBDO/Decathlon : "The Breakaway" (Best Media Strategy)Nominee: "The Breakaway" (Decathlon) (Best Cause Related Campaign)
  • Cannes Lions


    Grand Prix: BBDO/Decathlon : "The Breakaway" (Creative Strategy)Grand Prix: BBDO/Decathlon : "The Breakaway" (PR)"The Breakaway" (Decathlon) (Creative Strategy)"The Breakaway" (Decathlon) (Entertainment Lions for Sport)"The Breakaway" (Decathlon) (Brand Experience & Activation)"The Breakaway" (Decathlon) (Media)Shortlist: "The Breakaway" (Decathlon) (Titanium)Shortlist: "The Breakaway" (Decathlon) (Brand Experience & Activation)Shortlist: "The Breakaway" (Decathlon) (Social Influencer)Shortlist: "The Breakaway" (Decathlon) (Creative Strategy)
  • Caples


    BBDO/Decathlon : "The Breakaway" (PR)"The Breakaway" (Decathlon) (Radical New Strategy)Shortlist: "The Breakaway" (Decathlon) (Innovation)
  • CB Awards


    Grand Prix: BBDO/Decathlon : "The Breakaway" (PR)BBDO/Decathlon : "The Breakaway" (Corporate Purpose)BBDO/Decathlon : "The Breakaway" (Media)BBDO/Lidl : "Zeven venkels en frambozen" (Radio & Audio)"The Breakaway" (Decathlon) (Brand Experience)"The Breakaway" (Decathlon) (Digital)"Red Beer" (Jupiler) (PR)"The delicious excuses" (Lidl) (Radio & Audio)"Zeven venkels en frambozen" (Lidl) (Radio & Audio)"Zeven venkels en frambozen" (Lidl) (Film)"Red Beer" (Jupiler) (Brand Experience)"Zeven venkels en frambozen" (Lidl) (Film)"The Breakaway" (Decathlon) (Integrated)"The delicious excuses" (Lidl) (Radio & Audio)"The delicious excuses" (Lidl) (Radio & Audio)Shortlist: "The Breakaway" (Decathlon) (Brand Experience)Shortlist: "The delicious excuses" (Lidl) (Film)Shortlist: "The Breakaway" (Decathlon) (Digital)Shortlist: "The delicious excuses" (Lidl) (Film)Shortlist: "Zeven venkels en frambozen" (Lidl) (Integrated)Shortlist: "The Breakaway" (Decathlon) (Media)Shortlist: "The Breakaway" (Decathlon) (PR)Shortlist: "The delicious excuses" (Lidl) (Radio & Audio)
  • Clio


    BBDO/Decathlon : "The Breakaway" (PR)"The Breakaway" (Decathlon) (Digital/Mobile)"The Breakaway" (Decathlon) (Experience/Activation)"The breakaway" (Decathlon) (PR)Shortlist: "The Breakaway" (Decathlon) (Experience/Activation)Shortlist: "The Breakaway" (Decathlon) (Experience/Activation)
  • D&AD


    Graphite Pencil: "The Breakaway" (Decathlon) (Media)Wood Pencil: "The Breakaway" (Decathlon) (Digital)Wood Pencil: "The Breakaway" (Decathlon) (Gaming)Shortlist: "The Breakaway" (Decathlon) (PR)
  • NY Festivals Advertising Awards


    BBDO/Decathlon : "The Breakaway" (eSports)BBDO/Decathlon : "The Breakaway" (Innovation)"The Breakaway" (Decathlon) (Social Good : Brand)Finalist Certificate: "The Breakaway" (Decathlon) (Branded Content/Entertainment)Finalist Certificate: "The Breakaway" (Decathlon) (PR)Finalist Certificate: "The Breakaway" (Decathlon) (Digital/Mobile)Finalist Certificate: "The Breakaway" (Decathlon) (Pushing Culture)Finalist Certificate: "The Breakaway" (Decathlon) (PR)Finalist Certificate: "The Breakaway" (Decathlon) (Purpose)Finalist Certificate: "The Breakaway" (Decathlon) (Activation & Engagement)Finalist Certificate: "The Breakaway" (Decathlon) (Avant-Garde/Innovative)Shortlist: "The Breakaway" (Decathlon) (Digital/Mobile)Shortlist: "The Breakaway" (Decathlon) (Sports)Shortlist: "The Breakaway" (Decathlon) (Activation & Engagement)Shortlist: "The Breakaway" (Decathlon) (Digital/Mobile)Shortlist: "The Breakaway" (Decathlon) (Branded Content/Entertainment)
  • The One Show


    Shortlists: "The Breakaway" (Decathlon) (Gaming)Shortlists: "The Breakaway" (Decathlon) (PR)"The Breakaway" (Decathlon) (Branded Entertainment)"The Breakaway" (Decathlon) (Experiential & Immersive)"The Breakaway" (Decathlon) (Branded Entertainment)"The Breakaway" (Decathlon) (Experiential & Immersive)"The Breakaway" (Decathlon) (Interactive)Merit: "The Breakaway" (Decathlon) (Gaming)Merit: "The Breakaway" (Decathlon) (Interactive)Merit: "The Breakaway" (Decathlon) (Cultural Driver)
2021

2020

  • NYF International Advertising Awards


    BBDO/State of The Arts : "-60% culture" (Social Media & Influencer)'Drive Responsibly' (Jupiler) (Radio/Audio)'Drive Responsibly' (Jupiler) (Social Media)'-60% culture' (State Of The Arts) (Social Media & Influencer)'-60% culture' (State Of The Arts) (Small Budget)'-60% culture' (State Of The Arts) (Charity)'Drive Responsibly' (Jupiler) (Social Good)'Drive Responsibly' (Jupiler) (Drink)'The National Debate' (Leffe) (Ambient)Shortlist / Finalist: 'J'aime la vie' (Jupiler) (Film)Shortlist / Finalist: '-60% culture' (State Of The Arts) (PR)Shortlist / Finalist: '-60% culture' (State Of The Arts) (PR)Shortlist / Finalist: '-60% culture' (State Of The Arts) (PR)Shortlist / Finalist: '-60% culture' (State Of The Arts) (PR)Shortlist / Finalist: 'Pintje Sam?' (Jupiler) (PR)Shortlist / Finalist: 'Pintje Sam?' (Jupiler) (PR)Shortlist / Finalist: 'Pintje Sam?' (Jupiler) (PR)Shortlist / Finalist: 'Pintje Sam?' (Jupiler) (PR)Shortlist / Finalist: 'Pintje Sam?' (Jupiler) (Print)Shortlist / Finalist: 'Pintje Sam?' (Jupiler) (Print)Shortlist / Finalist: 'Pintje Sam?' (Jupiler) (Positive World Impact)Shortlist / Finalist: 'Drive Responsibly' (Jupiler) (Radio/Audio)Shortlist / Finalist: 'Drive Responsibly' (Jupiler) (Radio/Audio)Shortlist / Finalist: 'J'aime la vie' (Jupiler) (Film)Shortlist / Finalist: 'the ban of @therealEmptyCan' (Jupiler) (Social Media & Influencer)Shortlist / Finalist: 'Something to share' (DE) (Film)Shortlist / Finalist: 'Something to share' (DE) (Film)Shortlist / Finalist: 'Something to share' (DE) (Positive World Impact)Shortlist / Finalist: 'Vote for meAL' (Lidl) (Outdoor)Shortlist / Finalist: 'Vote for meAL' (Lidl) (Outdoor)Shortlist / Finalist: 'The National Debate' (Leffe) (Activation & Engagement)
  • Webby Awards


    Finalist / Honoree: '-60% culture' (State Of The Arts)' (Arts & Entertainment)Finalist / Honoree: '-60% culture (State Of The Arts)' (Culture & Lifestyle)
  • Caples


    Best in Show: BBDO/Lidl : "Vote for meAL" ()BBDO/Lidl : "Vote for meAL" (Ambient)'Vote for MeAL' (Lidl) (Traditional Media)'-60% culture' (State Of The Arts) (Digital BtoC)'-60% culture' (State Of The Arts) (Ambient)'The National Debate' (Leffe) (PR)'-60% culture' (State Of The Arts) (PR)'-60% culture' (State Of The Arts) (Non Profit)'-60% culture' (State Of The Arts) (Integrated)'The Value of Fresh' (Lidl) (PR)'The Value of Fresh' (Lidl) (Traditional Media)'Postpone your Birthday' (Jupiler) (Digital BtoC)'Postpone your Birthday' (Jupiler) (Creative use of Data)'The Inclusive Beer Ad' (Jupiler) (PR)'Drive Responsibly' (Jupiler) (Radical New Strategy)'The National Debate' (Leffe) (Integrated)'The National Debate' (Leffe) (Ambient)'Real Emojis' (Lidl) (Ambient)Finalist: 'The ClassiCall' (brussels philharmonic) (Brand Content)Finalist: 'The ClassiCall' (brussels philharmonic) (Innovation)Finalist: 'The ClassiCall' (brussels philharmonic) (Radical New Strategy)Finalist: '-60% culture' (State Of The Arts) (Mobile)Finalist: '-60% culture' (State Of The Arts) (Creative us of Data)Finalist: 'Drive Responsibly' (Jupiler) (Traditional Media)Finalist: 'Drive Responsibly' (Jupiler) (Integrated)Finalist: 'The Inclusive Beer Ad' (Jupiler) (Traditional Media)Finalist: 'J'aime la vie' (Jupiler) (Traditional Media)Finalist: 'The ban of @therealEmptyCan' (Jupiler) (Innovation)Finalist: 'The Value of Fresh' (Lidl) (Integrated)Finalist: 'The Value of Fresh' (Lidl) (Ambient)Finalist: 'The Value of Fresh' (Lidl) (Radical New Strategy)
  • One Show


    BBDO/State of The Arts : "-60% culture" (Design)Shortlist: '-60% culture' (State Of The Arts) (Social Media)Shortlist: '-60% culture' (State Of The Arts) (Social Media)Shortlist: '-60% culture' (State Of The Arts) (PR)Shortlist: '-60% culture' (State Of The Arts) (Culture Driver)Shortlist: 'Vote for meAL' (Lidl) (OOH)Shortlist: 'Vote for meAL' (Lidl) (Print)
  • D&AD


    Shortlist: '-60% culture' (State Of The Arts) (Digital : Use of Talent & Influencers)Shortlist: '-60% culture' (State Of The Arts) (Digital : Use of Trends & Tactical Marketing)
  • CB Awards


    Grand Prix for Good: BBDO/State of The Arts : "-60% culture" (Digital)BBDO/Brussels Philharmonic : "the classiCALL" (Radio & Audio)BBDO/State of The Arts : "-60% culture" (Brand Experience & Activation)BBDO/Lidl : "The Value of Fresh" (Integrated)BBDO/State of The Arts : "-60% culture" (Media)BBDO/Lidl : "Vote for meAL" (Outdoor)BBDO/State of The Arts : "-60% culture" (Outdoor)'The Inclusive Beer Ad' (Jupiler) (Press)'Drive responsibly' (Jupiler) (Radio & Audio)'-60% culture' (State Of The Arts) (Design)'-60% culture' (State Of The Arts) (Digital)'-60% culture' (State Of The Arts) (Direct)'J'aime la vie' (Jupiler) (Film)'Vote for MeAL' (Lidl) (Media)'-60% culture' (State Of The Arts) (PR)'The Inclusive Beer Ad' (Jupiler) (Press)'Good Impression' (Lidl) (Radio & Audio)'The National Debate' (Leffe) (Brand Experience & Activation)'the ClassiCall' (Brussels Philharmonic) (Direct)'Da's vlotjes' (Fluvius) (Film)'-60% culture' (State Of The Arts) (Integrated)Shortlist: 'Good Impression' (Lidl) (Radio & Audio)Shortlist: 'Tasteful Discussions' (Lidl) (Radio & Audio)Shortlist: 'Tasteful Discussions' (Lidl) (Radio & Audio)Shortlist: 'The Value of Fresh' (Lidl) (Radio & Audio)Shortlist: 'The Inclusive Beer Ad' (Jupiler) (PR)Shortlist: 'Vote for MeAL' (Lidl) (Design)Shortlist: 'The National Debate' (Leffe) (Direct)Shortlist: '-60% culture' (State Of The Arts) (Direct)Shortlist: 'Drive Responsibly' (Jupiler) (Film)Shortlist: 'Tasteful Discussions' (Lidl) (Film)Shortlist: 'Drive Responsibly' (Jupiler) (Media)Shortlist: 'The Inclusive Beer Ad' (Jupiler) (Media)Shortlist: 'Vote for MeAL' (Lidl) (Media)Shortlist: 'Drive Responsibly' (Jupiler) (Media)Shortlist: 'The National Debate' (Leffe) (Outdoor)Shortlist: 'Vote for MeAL' (Lidl). (Outdoor)
  • Eurobest


    '-60% culture' (State of the Arts) (Brand Experience & Activation)'-60% culture' (State of the Arts) (Design)'-60% culture' (State of the Arts) (Digital)'-60% culture' (State of the Arts) (Brand Experience & Activation)'-60% culture' (State of the Arts) (Digital)'-60% culture' (State of the Arts) (Entertainment)'-60% culture' (State of the Arts) (Brand Experience & Activation)'-60% culture' (State of the Arts) (Direct)'Songs without music' (Belgian Music Fund) (Media)Shortlist: '-60% culture' (State of the Arts) (Digital)Shortlist: '-60% culture' (State of the Arts) (Direct)Shortlist: '-60% culture' (State of the Arts) (Entertainment)Shortlist: '-60% culture' (State of the Arts) (Integrated)Shortlist: '-60% culture' (State of the Arts) (PR)Shortlist: 'Songs without music' (Belgian Music Fund) (Radio & Audio)Shortlist: 'Drive responsibly' (Jupiler) (Media)
2019

2018

2017

  • BOA


    'Scarlet drops roaming charges' (Integrated)'Scarlet drops roaming charges' (Brand Building)
  • Creative Belgium Awards


    'Mom vs junk food' (Lidl) (Radio)'Mom vs junk food' (Lidl) (Film)'Bring them to the table' (Lidl) (Radio)Finalist: 'White Cinema Branding' (Belga Films) (Design)
  • Cannes Lions


    Shortlist: 'SkinMemories' (EuroMelanoma) (Promo & Activation)Shortlist: 'SkinMemories' (EuroMelanoma) (Promo & Activation)Shortlist: 'SkinMemories' (EuroMelanoma) (Promo & Activation)Shortlist: 'SkinMemories' (EuroMelanoma) (Mobile Marketing)
  • Eurobest


2016

  • One Show


  • NY Festivals International Advertising Awards


    'Football or Father' (Remed Pharma) (Direct)Shortlist: 'Football or Father' (Remed Pharma) (Branded Content)Shortlist: 'Football or Father' (Remed Pharma) (Public & Media Relations)Shortlist: 'The write thing for Parkinson' (Vlaamse Parkinson Liga) (Media)Shortlist: 'The write thing for Parkinson' (Vlaamse Parkinson Liga) (Public Service Announcements)Shortlist: 'Crime Night' (SBS Belgium) (Radio)
  • CCB Awards


    'Crime Night' (SBS Belgium) (Radio)'Crime Night' (SBS Belgium) (Radio)'De snelste soap' (Proximus) (Film)'The write thing' (Vlaamse Parkinson Liga) (Direct)Shortlist: 'The quietest vacuum cleaner' (Bosch) (Radio)Shortlist: 'Ahhh Christmas...' (GAIA) (Film)Shortlist: 'Fresh food now, or later...' (Lidl) (Film)Shortlist: 'The Write thing' (Vlaamse Parkinson Liga) (Promo & Activation)Shortlist: 'Football or Father' (Remed Pharma) (Media)Shortlist: 'Football or Father' (Remed Pharma) (Craft)Shortlist: 'Fresh food now, or later...' (Lidl) (Craft)Shortlist: 'Football or Father' (Remed Pharma) (Design)Shortlist: 'Beestorming branding' (Beerstorming) (Design)
  • Cannes Lions


    Shortlist: 'Football or Father' (Remed Pharma) (Health & Wellness)Shortlist: 'Football or Father' (Remed Pharma) (Direct)Shortlist: 'The story of Philippe' (Remed Pharma) (Film)Shortlist: 'The fastest soap' (Proximus) (Film)
  • LIA


2015

  • The Webby Awards


    Finalist: 'Stalker viewed your profile' (Vier) (Social Media Campaigns)
  • NYF International Advertising Awards


    Finalist: 'Stalker viewed your profile' (Vier) (DIGITAL)Finalist: 'Stalker viewed your profile' (Vier) (DIRECT & COLLATERAL)Finalist: 'Google Street View Unpaid Bills' (JCDecaux) (DIRECT & COLLATERAL)
  • CCB Awards


    'The third cup' (Douwe Egberts) (Film & Cinema)'JCDecaux Street View Unpaid Bills' (JCDecaux) (Direct)'JCDecaux Street View Unpaid Bills' (JCDecaux) (Promo & Activation)'Arnaud Pitz', 'Jens Mortier', 'Karen Corrigan', 'Marc Fauconnier', 'Stéphane Buisseret', 'Brice Le Blévennec' (MM Merit Awards) (Craft - copy Print)Shortlist: 'Arnaud Pitz', 'Jens Mortier', 'Karen Corrigan', 'Marc Fauconnier', 'Stéphane Buisseret', 'Brice Le Blévennec' (MM Merit Awards) (Press)Shortlist: 'Automatic Breaking Billboard' (Volvo) (Outdoor)Shortlist: 'Arnaud Pitz', 'Jens Mortier', 'Karen Corrigan', 'Marc Fauconnier', 'Stéphane Buisseret', 'Brice Le Blévennec' (MM Merit Awards) (Outdoor)Shortlist: 'Blocked Content Banner' (Brussels Airlines) (Interactive)Shortlist: 'Arnaud Pitz', 'Jens Mortier', 'Karen Corrigan', 'Marc Fauconnier', 'Stéphane Buisseret', 'Brice Le Blévennec' (MM Merit Awards) (Craft - Art Direction & Print)
  • Cannes Lions


    'Personal Billboards' (JCDecaux) (Direct)'Yoghurt', 'Softener', 'Sanitary Pads' (Vier) (Radio)'Personal Billboards' (JCDecaux) (Direct)'Stalker' (Vier) (Direct)Shortlist: 'Personal Billboards' (JCDecaux) (Pomo & Activation)
  • Clio Awards


    'Night Crimes' (Vier) (Radio)
  • Eurobest


    'Th write thing for Parkinson' (Vlaamse Parkinson Liga) ((Promo & Activation))'Father or Football' (Love Condom) ((Design))'Personal Billboards' (JCDecaux) ((Media))Shortlist: 'Father or Football' (Love Condom) ((Promo & Activation))Shortlist: 'Lidl blend test' (Lidl) ((Deign))Shortlist: 'Sanitary pads' (SBS Belgium) ((Radio))
  • LIA


    ‘Sanitary Pads’, ‘Softener’, ‘Yoghurt’ (SBS Belgium) (Radio & Audio Campaign)‘Sanitary Pads’ (SBS Belgium) (Radio & Audio Campaign)‘Softener’ (SBS Belgium) (Radio & Audio Campaign)‘Yoghurt’ (SBS Belgium) (Radio & Audio Campaign)
2014

  • Cannes Lions


    'JCDecaux Street View Unpaid Bills' (JCDecaux) (Direct)'JCDecaux Street View Unpaid Bills' (JCDecaux) (Direct)'JCDecaux Street View Unpaid Bills' (JCDecaux) (Promo & Activation)'@Followedbyvolvo' (Volvo) (Promo & Activation)
  • NYF International Advertising Awards


    'Belgian Moutains' (BOIC) (Film Cinematography)Shortlist: 'Belgian Mountains (BOIC) (Best Use of Music)Shortlist: 'Babies Against Poverty' (Child Poverty Fund) (Television)
  • Eurobest


    Shortlist: 'Street View Unpaid Bills' (JCDecaux) (Direct)
  • CCB Awards


    'Belgian Mountains' (BOIC) (Design & Craft)'Belgian Mountains' (BOIC) (Design & Craft)'Belgian Mountains' (BOIC) (Film)'Belgian Mountains' (BOIC) (Design & Craft)'Une histoire de coeur' (La fondation du coeur) (Design & Craft)Shortlist: 'Belgian Mountains' (BOIC) (Design & Craft)Shortlist: 'Belgian Mountains' (BOIC) (Design & Craft)Shortlist: 'Zwanger, camembert, tanden poetsen' (Proximus (Radio)