Senior digital performance expert (SEA)

Functieomschrijving Solliciteren

The Role

As our Senior digital performance expert, you are the ultimate benchmark for technical excellence at blue2purple. You will directly lead our experts team, set the gold standard for campaign execution, and serve as the strategic authority in high-stakes client moments. You will be hands-on with our most complex accounts, challenging strategies, forging Big Tech partnerships, and shaping the future of our agency’s performance offering.

You’ll thrive here if…

✔ You love being the smartest person in the room, and making everyone else smarter too.

✔ You spot a flawed media plan the way others spot a typo.

✔ You get a genuine kick out of testing platforms to see how they really work.

✔ You’re energized by high-stakes client conversations, not drained by them.

✔ You believe the best teams are built through coaching, not just hiring.

What You’ll Do

Lead & Mentor the Experts Team

• Act as the primary manager and mentor for blue2purple’s performance experts, our technical team you’ll coach to consistently outperform industry benchmarks.

• Own escalations: serve as the final internal authority for complex campaign setups, tracking discrepancies, and advanced optimization challenges.

• Set the quality bar by doing: your hands-on coaching defines what excellent looks like at blue2purple.

Challenge & Elevate Media Strategy

• Systematically audit digital strategies developed across the agency, challenge bidding models, audience segmentation, and budget allocation with data and diplomacy.

• Review final media plans to ensure they are ROI-aligned, client-objective-driven, and genuinely innovative.

• Build and enforce QA frameworks and Best Practice playbooks for campaign architecture and pacing.

Drive Innovation & Big Tech Partnerships

• Cultivate senior-level relationships with Google, Meta, Microsoft, and other key platforms to secure beta access and exclusive market intelligence.

• Own the agency’s innovation roadmap, translate major shifts (Privacy, AI bidding, consent frameworks) into concrete, agency-wide strategies.

• Lead blue2purple’s Test & Learn engine: ensure new platform features are not just adopted, but rigorously tested and integrated into our core offering.

Be the Face of Technical Authority

• Step into client-facing roles for high-stakes technical consultations; deep-dive account reviews, complex attribution challenges, or “out-of-the-box” solutioning sessions.

• Translate complex technical concepts into clear, business-driven narratives for our clients.

• Be the person the whole team and our clients trust to walk into any room and own the conversation.

What You Bring

Hard Skills

• 5+ years of hands-on paid media experience across SEA (Google Ads, Bing) and SOME (Meta, LinkedIn, TikTok, Pinterest), you know the platforms inside out.

• Basic expertise in Google Tag Manager (GTM), GA4, and modern tracking architectures including Server-Side and Consent Mode v2.

• Proven experience working directly with Big Tech platform reps to access betas and shape roadmaps.

• Strong technical auditing skills, you can scan a complex ad account and identify flaws and opportunities within minutes.

Soft Skills

• Constructive challenger: you push back on strategies with analytical rigor and diplomacy, not ego.

• Remote leader: proven ability to motivate, upskill, and build culture with a distributed team.

• Genuine curiosity: you test things not because you have to, but because you can’t help yourself.

• Calm under pressure: high-stakes client rooms energize you rather than rattle you.

Nice to Have

• Experience in an agency or multi-client environment.

• Familiarity with programmatic buying or advanced attribution modeling.

• A track record of running structured experimentation programs (A/B, incrementality tests).

• Fluency in French and/or Dutch in addition to English is a plus in our Brussels environment.

What blue2purple Offers You

The Package

- Attractive Compensation: A competitive salary package that reflects your senior

expertise and market value.•

- Smart Mobility: Your choice between a company car or a flexible mobility package to suit your lifestyle.

- Comprehensive Protection: Full peace of mind with premium hospital and group insurance coverage.

- Everyday Allowances: Meal vouchers and eco-vouchers to boost your daily purchasing power.

-Top-Tier Tech: Provision of a modern company laptop, smartphone, and a fully covered mobile subscription.

- Continuous Growth: A dedicated personal training budget to ensure you remain the ultimate industry benchmark.

Location & Teleworking

- Inspiring Workspace: You will be based at the vibrant, state-of-the-art Mix building (Vorstlaan / Boulevard du Souverain 25) in Brussels.

- Team Synergy: 4 days per week in the office for high-level collaboration, strategic alignment, and agency culture, with 1 day of flexible teleworking.

Ready to Lead?

Send your CV and a short note about what makes you the right person for this role to: nathalie.terwingen@blue2purple.com

We review applications on a rolling basis, don’t wait.

blue2purple is an equal opportunity employer. We believe diverse teams build better products, make smarter decisions, and deliver superior results for our clients.