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Emakina Belgique

​About Emakina, the User Agency  
Emakina is a digital agency with global reach. It is part of Emakina Group, an EPAM Systems Inc.(NYSE: EPAM) company. Its technology and marketing experts work with customers to develop high performance marketing and creative solutions for business challenges, from cutting-edge applications, websites, and eCommerce projects to impactful content and campaigns.
As the ambassadors for users, Emakina places the user’s requirements and expectations at the heart of every digital experience. This approach offers the agency’s customers and their brands a privileged relationship with consumers of the digital age. Learn more at www.emakina.com.

Specialization Advertising
Brand Activation & Promotion
Corporate & Institutional Communication
Digital & Social Media
Direct Marketing
Market Research
Media Planning & Buying
Packaging & Design
Performance Marketing
Webmetrics Analytics
Year of creation 2001
Mail
info@emakina.com Website
www.emakina.com Phone
+32 2 400 40 00
Address
64B Rue Middelbourg
1170 Bruxelles
BE
Advertiser Brand Activity
agnès b agnès b Digital & Social Media
Al-Tayer Group Bloomingdale’s Brand Activation & Promotion
Banca Monte Paschi Belgio Banca Monte Paschi Belgio Digital & Social Media
Bardahl Bardahl Brand Activation & Promotion
Base MyBASE Digital & Social Media
BIC BIC Brand Activation & Promotion
BILLA BILLA Digital & Social Media
Boucheron Boucheron Vendôrama Field, Event & Sponsoring
BOZAR BOZAR Brand Activation & Promotion
Brussels Airlines Brussels Airlines Digital & Social Media
Bugaboo Bugaboo Digital & Social Media
Candriam Candriam Digital & Social Media
Carrera Carrera Digital & Social Media
Chalhoub Group L Occitane Digital & Social Media
Charleroi Metropole Charleroi Metropole Brand Activation & Promotion
Coca-cola Coca-Cola Digital & Social Media
Courir Courir Digital & Social Media
Courrèges Courrèges Brand Activation & Promotion
CSP Limoges CSP Limoges Digital & Social Media
De Lijn De Lijn Brand Activation & Promotion
De Mol De Mol Digital & Social Media
Deutsche Bank Deutsche Bank Digital & Social Media
D'Ieteren D'IETEREN Digital & Social Media
Euromillions Euromillions Advertising
European Commission European Commission Field, Event & Sponsoring
EVRY EVRY Brand Activation & Promotion
FACQ FACQ Green House Field, Event & Sponsoring
Federal Mogul Federal Mogul Brand Activation & Promotion
First Stop First Stop Brand Activation & Promotion
HEMA HEMA Brand Activation & Promotion
Högl Högl Digital & Social Media
Honda Honda Digital & Social Media
ING ING Corporate & Institutional Communication
Intersport Intersport Digital & Social Media
Jaeger-LeCoultre Jaeger-LeCoultre Digital & Social Media
Karl Lagerfeld Karl Lagerfeld Field, Event & Sponsoring
Kastner & Öhler Gigasport Performance Marketing
Kitchenaid Kitchenaid Webmetrics Analytics
Ladurée Ladurée Digital & Social Media
Lindemans Lindemans Brand Activation & Promotion
Louvre Hotels Group Golden Tulip, Campanile, Kyriad, Première Classe, Louvre Hotels Brand Activation & Promotion
Majid Al Futtaim LEGO Digital & Social Media
Maserati Maserati Digital & Social Media
Moteo Moteo Digital & Social Media
Nike Nike Digital & Social Media
Olympique de Marseille Olympique de Marseille Brand Activation & Promotion
Ores Ores Digital & Social Media
Pairi Daiza Pairi Daiza Digital & Social Media
Pierre Hardy Pierre Hardy Digital & Social Media
PMI.com PMI.com Digital & Social Media
POC sports POC sports Webmetrics Analytics
Rituals Rituals Digital & Social Media
rtbf rtbf Market Research
SBAB SBAB Advertising
Sodexo Sodexo Digital & Social Media
Unilever Unilever Digital & Social Media
Van Cleef & Arples Van Cleef & Arples Market Research
VOO VOO Digital & Social Media
WW WW Digital & Social Media

  • Pierre Pôlet

    Managing Director

  • Tim Wolfs

    Managing Director

  • David Bredael

    Global Account Manager

Campaigns

Agencie's choice

2022

  • Ava awards

    Facq – Contactless consulting turns dreams into reality

  • Ava awards

    Walibi – Imaginative storytelling gives Kondaa standout airtime

  • Ava awards

    Materne – It comes from the heart
2021

  • Kentico site of the year

    Global winner – Julius Meinl – Website relaunch for Julius Meinl

  • Kentico site of the year

    Consumer goods winner – Julius Meinl – Website relaunch for Julius Meinl

  • Kentico site of the month (May)

    Global winner – Comet group

  • DotComm awards

    Walibi – Imaginative storytelling gives Kondaa standout airtime

  • DotComm awards – Platinum award (Pro bono)

    Fondation Saint-Luc – Turning claps into acts to support Belgian university hospitals

  • DotComm awards – Platinum award (Viral marketing campaign)

    Fondation Saint-Luc – Turning claps into acts to support Belgian university hospitals

  • DotComm awards

    Bozar – Bright cultural future with tailormade experiences

  • DotComm awards

    Hartlauer – Digital transformation for modern omnichannel commerce

  • DotComm awards

    Julius Meinl – Website relaunch for Julius Meinl

  • Viddy awards

    Honda – Disrupting the category to celebrate simple decision-making

  • Viddy awards - Gold award (Video series)

    Walibi – Imaginative storytelling gives Kondaa standout airtime

  • Viddy awards – Gold award (Informational)

    Walibi – Imaginative storytelling gives Kondaa standout airtime

  • W3 awards – Silver award (Food and beverages websites)

    Julius Meinl – Website relaunch for Julius Meinl

  • W3 awards – Gold award (Consumer goods websites)

    Julius Meinl – Website relaunch for Julius Meinl

  • W3 awards

    Honda – Disrupting the category to celebrate simple decision-making

  • W3 awards

    Bozar – Bright cultural future with tailormade experiences

  • W3 awards

    Fondation Saint-Luc – Turning claps into acts to support Belgian university hospitals

  • W3 awards

    Walibi – Imaginative storytelling gives Kondaa standout airtime

  • Marcom awards

    Walibi – Imaginative storytelling gives Kondaa standout airtime

  • Marcom awards

    Bozar – Bright cultural future with tailormade experiences

  • Marcom awards

    Fulllife – Exceeding expectations is the call of duty

  • Marcom awards

    Enchanting e-commerce for high jewellery lovers
2020

  • Kentico Site of the year

    E-commerce website of the year – Bardahl – Pleasure of caring

  • Webby awards

    Webby winner – World press photo foundation – Powerful ode to photojournalism

  • Kentico MVP awards

    Global MVP award

  • Salesforce trailblazer awards

    Middle East rising star awards

  • Horizon interactive awards

    Best in category – Olympique de Marseille – Olympic fan experience for a legendary club

  • Horizon interactive awards

    Best in category – SBAB – Cutting through a noisy housing debate

  • Horizon interactive awards

    Bardahl – An unstoppable brand revamp

  • Horizon interactive awards

    Courir – The fast-running sneaker e-commerce

  • Horizon interactive awards

    Courrège – A new digital age of fearless fashion

  • Horizon interactive awards

    World press photo – Powerful ode to photojournalism (news website)

  • Horizon interactive awards

    World press photo – Powerful ode to photojournalism (advocacy website)

  • Horizon interactive awards

    Bardahl – An unstoppable brand revamp

  • Horizon interactive awards

    Dugas

  • BCW

    Fastest Instagram growth award – FIVB

  • Redtorch

    IFS Social media performance – FIVB

  • Le Meilleur du web

    Best influencer campaign – Peroni – La Passeggiata influencer campaign
2019

  • AVA digital awards

    Platinum Award - Web-based production theathletesfoot.com (The Athlete’s Foot)

  • AVA digital awards

    Platinum Award - Digital marketing - AR TimePiece Experience (Van Cleef & Arpels)

  • AVA digital awards

    Web-based production - ecco.com e-commerce platform (ECCO)

  • AVA digital awards

    Digital marketing - Vendorama app & Event experience (Boucheron)

  • Youtube works awards

    Best Use of Audience Insights - ‘Komma hem’ YouTube video (SBAB)

  • Kentico Most Valued Professional Award

    Global Kentico MVP Award

  • Kentico Website Awards

    e-Commerce Website of the Year - bardahl.fr (Bardahl)

  • Gold SpinAward

    Golden Ring Award - Best e-Commerce Website – rituals.com (RITUALS)

  • Swedish Content Awards

    B2C Video ‘Komma hem’ YouTube video (SBAB)

  • Swedish Content Awards

    Social Media ‘Komma hem’ YouTube video (SBAB)

  • 100Wattare Awards

    Consumer Video Bagge hittar drömjobbet med Blocket Jobb (Blocket Jobb)

  • Roygalan Best Commercial Awards

    Humor Commercial ‘Komma hem’ YouTube video (SBAB)

  • Roygalan Best Commercial Awards

    Best Music in Commercial ‘Komma hem’ YouTube video (SBAB)
2018

  • SIA Summit International Awards

    Best of Show - Feeding the Solidarity (Food Banks)

  • Cannes Corporate Media & TV Awards

    Golden Dolphin Award - Corporate Video - Welcome to the Lindemans Family (Lindemans)

  • AVA Digital Awards

    Platinum Award - AR Experience - On Your Wrist (Jaeger-LeCoultre)

  • AVA Digital Awards

    Recruitment Video - Unlimit Yourself @ PMI

  • AVA Digital Awards

    Corporate Image Video - Investor Relations (PMI)

  • Communicator Awards

    Award of Excellence - Non-Profit Integrated Campaign Feeding the Solidarity (Food Banks)

  • Communicator Awards

    Award of Excellence - Corporate Identity Website brand.emakina.com

  • Communicator Awards

    Award of Distinction - Hotel and Lodging Website Break, eat, play, work, sleep OUT! (Knokke out)

  • Communicator Awards

    Award of Distinction - Travel/Tourism Website Break, eat, play, work, sleep OUT! (Knokke out)

  • Communicator Awards

    Award of Distinction - Branding Website Break, eat, play, work, sleep OUT! (Knokke out)

  • Best of Web – Le Meilleur du Web Awards

    Best of Web – Innovation - On Your Wrist (Jaeger-LeCoultre)

  • W3 Awards

    Best Tourism Websites Break, eat, play, work, sleep OUT! (Knokke out)

  • W3 Awards

    Best Tourism Websites People-first.be (People first)

  • W3 Awards

    Integrated Marketing Campaign Seriously Funny Finances (SBAB)

  • W3 Awards

    Cause Related Campaigns Feeding the Solidarity (Food Banks)

  • Sitecore

    Sitecore Experience Award - Best Sitecore Website Use of Personalisation Carglass.be (Carglass)

  • Kentico Most Valued Professional Awards

    Global Kentico MVP Award

  • FONK 50

    ‘Who to Watch Agency Award’ Netherlands – Finalist - 2018 Top Best Agency hitlist

  • The Content Awards – Sweden

    Innovation – SBAB Bank, Seriously Funny Finances (SBAB)

  • The Content Awards – Sweden

    Best Bank and Finance Campaign - Seriously Funny Finances (SBAB)

  • 100-Wattaren Advertising Campaign Awards

    Innovative Campaign Award - Most Innovative Campaign - Seriously Funny Finances (SBAB)

  • KOMM Association Golden Egg Awards

    Integrated Campaign of the Year Award - Best Integrated Campaign of the Year - Seriously Funny Finances (SBAB)

  • SWEDMA Golden Key Awards

    Finance and Insurance - Seriously Funny Finances (SBAB)

  • SWEDMA Golden Key Awards

    Digital and Social Channels - Seriously Funny Finances (SBAB)

  • Stockholm Media Week Awards

    Campaign of the Year - Seriously Funny Finances (SBAB)

News

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More info

The speaker's corner

Interview

Files

MM TV

Green House

Facq


Services: Applications, Augmented reality, Brand experiences, Creative consultancy, Mobile development, Strategy, User experience, Video production
Agency: Emakina.BE

What did the users want?
A greener and more efficient home - and a fun, simple way to find out how to achieve it. 

Our solution: An AR-driven showroom tool which brings green products and solutions to life in a way that’s easy to understand. 
Using a tablet, the app projects a model home on a display stand, while three screens show different levels of information about sanitary and heating systems. The issues and solutions are shown together and the customer can enjoy exploring the different rooms of the house. 

The AR-enabled installation was such a success that it will be rolled out.

Results: 
- The client immediately requested another setup to display on its Batibouw stand
- Installation will be displayed at every major industry exhibition
- The client considers using such installations in showrooms across Belgium
Close

On Your Wrist

Jaeger- LeCoultre


Services: Virtual reality, Brand experience, Film production, Innovation, Storytelling
Agency: Emakina.CH, Emakina.BE

What did the users want?
A realistic way to imagine what luxurious Jaeger-LeCoultre watches look like on
the wrist, so they can identify which product suits them best. 

Our answer: 
A ground-breaking AR experience that lets you see how the watches in the product catalogue actually look... to scale and with movement on your wrist.
Visitors to the showroom put on an elegant paper bracelet and placed their arm under a tablet. They could immediately see a 3D, fully detailed, motion-reactive image of the selected luxury watch on their wrist. They could try different products and get pictures or videos through the app, a well as being notified when the timepieces became available for sale.

Results : 
- The press was convinced: stories in blogs, articles, videos, magazines, etc.
- Pre-orders boosted
- JLC social media posts generated global reach engagement
- Experience reused for many other events and in brand museum
Close

CSP Limoges App

CSP Limoges App


Services: Applications development, Brand experiences, Creative consultancy, Content platform, Mobile development, Strategy, user experience, Web building, Web design
Agency: Emakina.FR

What did the users want?
A better and more exciting way to stay in touch with their favourite team, as well as get tickets for games.

Our answer: An app to attract new fans and delight existing ones 24/7 through useful features and gamification.
CSP Limoges fans download the app to follow their team's games, buy tickets to the stadium, interact with other fans via gamification and RPG-like interactions. They also have access to contests with unique CSP Limoges gifts and can get exclusive content about their favourite team.

Results: 
- Over 15k downloads and counting
- 4.3 rating on app stores
- Stadium virtually enlarged by a 1/3 of capacity
- 33% additional fans
- Paid for itself and generates regular extra revenues for the club


 
Close

Taking care of your mechanics since 1939

Bardahl


Services: Branding, Creative consultancy, Content platform, Ecommerce, Strategy, Web Design
Agency: Emakina.BE

What did the users want?
Answers to their car problems, diagnostics
and advice from expert mechanics. A friendly, easy-to-navigate website that explains the best products for the job.  

Our solution: An ecommerce site with the right brand feeling to appeal to consumers - a useful tool for those who love to tinker with engines.
Bardahl's new website offers a diagnostic tool that helps you repair
your car by suggesting the best products for the job. It boosts ecommerce sales while expressing the values of the brand : Bardahl is that friend of yours who always knows how to fix your car.

Results: 
- 1000+ pages in 3 languages, covering 4 countries
- 5000+ product references (based on 600+ products) created on the KENTICO platform
- Visual identity and baseline


 
Close

Boucheron Vendorama

Boucheron


Services : Augmented reality, Brand experiences, Creative consultancy, Mobile development, User experience, Video production

Agency : Emakina.FR, Emakina.SE

What did the users want?
To be wowed by something remarkable at Vendorama, as well as finding out new insights and secrets about the luxury brand on its 160th anniversary. 

Our solution: A ‘Phygital’ experience at Vendorama that mixed digital experiences with physical display to link the past and future.
Interactive installations punctuated the exhibition: touchscreen tablets to discover the craft behind the jewels, interactive books about the house's history, booths to share multifaceted videos, and a smartphone AR app featuring Boucheron's founder's cat, Wladimir, to serve as tour guide.
Highly shareable, the content generated social exposure for Boucheron. 

Results : 
- +20,000 visitors in 16 days
- 12,380 videos in 16 days
- 6,000 Instagram posts in 16 days
- 70,403 visits on the mini site in 2 months

 
Close

Remarketing

KitchenAid


Services: Social media, User experience, Campaign creation, Media planning, Copywriting, Creative direction

Agency: Emakina.BE

What did the users want?
The inspiration and impetus to make more wholesome and tasty food at home.

Our solution: An emotion-driven campaign for the 100th anniversary which taps into people’s memories of homemade food and encourages them to buy with remarketing and money-off incentives. We reached out to users on Facebook and Instagram, where they are most relaxed and open. The campaign creative appealed to the senses and encouraged users to think about their own memories of delicious homemade food and enter a competition to win a limited edition stand mixer. Users were targeted and retargeted with different levels of messaging and encouraged to join in by sharing pictures and comments.  

Results: 
- It resulted in a huge return on investment of over 1,300%
 
Close

360° Communication BeNeLux

Maserati


Services: Applications development, Branding, Brand experiences, Campaign creative consultancy, Direct marketing, Social media, Search marketing & analytics, Strategy, Video production, Web building

Agency: Emakina.BE

What did the users want?
Exciting and relevant content about the prestigious sports car brand that’s easy to interact with. 

Our solution: Consultancy advice and a 360 strategy on how to boost business in BeNeLux through digital campaigns which raise brand awareness. 
Emakina analysed Maserati’s brand and audiences, including a social listening audit, interviews and insights studies. 
We personalised Maserati's communications across all touchpoints, while remaining faithful to its heritage, image and value. Collaborating closely with Maserati's team, we gave its audiences fresh impetus to share, look and get involved. The result was a significant elevation in lead generation while lowering the cost per lead.

Results : 
- 1,000+ registrations generated by Motorshow campaign
- +16% followers on Facebook with maintained engagement
- Facebook: 16,000,000+ impressions, 90,000 website visits and 3,700 leads
- 200% increase of paid for leads with CPC lowered by 300%
 
Close

Paschi Mobile

Banca Monte Paschi Belgio


Services:  Applications development, Branding, Brand experience, Creative consultancy, Mobile development, User experience

Agency: Emakina.BE

What did the users want?
A secure and safe banking app that’s a pleasure to use, clearly shows personal information and deals with all necessary requests and tasks.

Our solution: A branded app that delivers relevant services, high performance and security through the best-suited technology.
A strong concept and creative were delivered for the new mobile app. This stays true to the bank’s long brand heritage while giving a fresh new look.
The user experience is in line with the needs and expectations of today’s banking customers. It delivers relevant banking services with total security.

Results: 
- 4 out of 5 stars on Google Play
- 3,300+ downloads out of around 5,000 potential users
- Users: 500 daily / 2,100 weekly / 3,300 monthly
 
Close

PMI.com - Designing a Smoke-Free Future

PMI


Services: Applications, Branding, Brand experiences, Creative consultancy, Mobile development, User experience

Agency: Emakina.BE

What did the users want?
An understanding of what Philip Morris International is saying and doing in the light of the global trend towards smoke-free products and vaping culture.  

Our solution: A platform that speaks directly to different groups of users and leads with a bold statement of intention. 
By focusing on user groups (consumers, job seekers, investors and the media), we have been able to deliver relevant and meaningful content. 
Images and videos of people, combined with a narrative approach, give the website a human feeling and provoke a positive response.

Results ​in the first 2 months:
- 800k visitors
- 50% of the entries qualified (website for adults)
- 5 minutes of average browsing time
- 15k visits by media contacts
- 190k visits by job seekers
 
Close

Intersport ecommerce platform

Intersport


Services: Content platform, Brand experiences, Direct marketing, E-commerce, Information architecture, Strategy, User experiences, Web building, Web design

Agency:  Emakina.NL

What did the users want?
To find the best sports products quickly online, while getting the personal touch and advice found in local stores.

Our solution: A unified yet flexible commerce platform that took into account all sales channels and catered for the shopping needs of users in 42 countries.
Working with the client as a business partner, we developed a tight, trusting relationship and convinced local entities to play along. 
The platform has an omnichannel architecture that facilitates country-dependent operating models and connects local technology legacy with state-of-the-art retail technology. It provides an integrated commerce solution that answers local needs and preferences.
 
Close

New HEMA ecommerce

HEMA


Services:  Branding, Brand experiences, Creative consultancy, Content platform, E-commerce, Information architecture, Search marketing & analytics, User experience, Web building, Web design

Agency: Emakina.NL

What did the users want? A way to shop online at HEMA that is inspiring, quick and intuitive to use - showing a wide range of products (including make-to-order options and digital products) which appeal to your preferences.

Our solution: The in-store experience translated online, thanks to SalesForce Commerce Cloud – working with progressive beta phases to ensure seamless transition between old and new platforms. We delivered a best-in-class, unified e-commerce infrastructure incorporating 750 stores, 9 countries and 25K+ products and services and integrating several supply chains. Thanks to the progressive roll-out, users were eased into the new platform. They are able to make orders and pay before choosing a store for pick up. Both CRM and ecommerce aspects were tested on Hema employees, then by public beta testing, before the full go-live.

Results: 
- Client was very happy with reliable platform and solid partnership
- 10.000 orders on go-live day
- €1.2 million generated in the first week

 
Close

EVRY

EVRY


Services: Branding, Brand experiences, Campaign, Creative consultancy, Integrated campaigns, Media planning, Social media, User experience, Video production

Agency: Emakina.SE

What did the users want?
Intriguing and new ways to think about and source IT for their companies,  rather than seeing the same dull B2B technology communications. 

Our solution: Differentiating through creativity and an unexpected approach: avoiding industry conventions and focusing on the human aspect.
We designed the campaign ’Think...’ about technological progress being driven by humans collaborating to generate ideas: videos, puzzles and brain teasers on social media, think-pieces, an art exhibition about digital transformation, and a videogame where the controller is your mind.

Results: 
- Video Impressions SoMe:  3 200 000
- Video views: 760 000
- View through rate (avg): 17%
 
Close

New Rituals ecommerce platform

Rituals


Services:  Branding, Brand experiences, Creative consultancy, E-commerce, Information architecture, Search marketing & analytics, User experience, Video production

Agency: Emakina.NL

What did the users want?
To escape the stresses of life. To slow down and be transported to a sensual world. To find relevant products which help them to enjoy the little things.

Our solution: Using storytelling through content and navigation to captivate website users and communicate the brand spirit globally.   Emakina worked closely with the client in an agile way, with over 150 sprints delivered.  Every Rituals customer is now treated to a captivating, personalised online experience, based on click behaviour and more. Through copywriting and storytelling, the user is immersed in a website which is a joy to explore. This has led to a growth in online sales and rapid international expansion.

Results: 
- Visitors increased by 35% during the first week after website launch
- Individual sessions rose by 28%  
- Conversion rate rose by an impressive 5%
- New website won Ecommerce Gold at the SpinAwards 2019
 
Close

Pierre Hardy

Pierre Hardy


Services: E-commerce, Branding, Brand experience, Strategy, Web building, Strategy, User experience

Agency: Emakina.FR

What did the users want?
A stylish and inspiring online shop with an ‘Instagram vibe’ which presents Pierre Hardy in a way that gives them a feeling of exclusivity and luxury.  

Our solution: A website which acts as both a showcase and boutique,  led by gorgeous photography and easy to scroll and search.  Through a close and agile collaboration with the client including sprints, training and constant communication, we delivered a platform where creativity and ecommerce were perfectly balanced. 

Results: 
- Sales revenue + 135%
- Conversion rate + 113%
- Bounce rate - 90%

 
Close

FULLLIFE

Fulllife


Watch the video campaign here

Services: Branding and design, Commerce, Loyalty and engagement
Agency: Emakina.FR

What did the users want?
An immersive universe borrowing mechanisms from gaming and elevating their daily life.

Our solution: We collaborated with Fulllife to come up with a way of unlocking rare and legendary products, by earning Fulllife’s very own virtual currency called FL Coins. You have to unlock them to buy them. This would immediately resonate with serious gamers. We also helped to custom-design the Capsule system – a new gamification approach within the online store. As you shop, you collect value – thanks to a Business Rules Engine at the heart of the Fulllife eShop Engine. Visitors are granted specially designed conditions in real-time, allowing Fulllife's teams to fully set parameters for their needs. When it came to building the site, Emakina’s team worked with a fully agile collaboration model, following an intensive specific experience design methodology.

The results
The new online platform embraces the diversity and the richness of the gaming community and appeals to everybody who enjoys, plays and watches video games – or simply love the culture. At launch, the platform generated serious buzz in the gaming community. Thanks to the capsules, Fulllife welcomed more than 1500 customer accounts on launch day. In record time, gaming fans found their way to the site and created several thousand accounts. The positive trend is continuing, and the numbers are still growing.
Close

FACQ

Facq


Watch the video campaign here

Services: DXD, User insights, Web building
Agency: Emakina.BE

What did the users want?
A fun and simple way to get inspired when looking to get a greener and more efficient home. 

Our solution: Emakina's insights team first got to work by delving deeper into what users want from a buying experience. Through focus groups, we discovered a wide range of customer desires. Therefore, the User Agency worked closely with Facq to review product categories and present them in a more inspirational way. We also created buyer personas and customised user journeys. Now, when users land on the homepage, they can quickly navigate products and inspiration by room (bathroom or kitchen), heating or ‘green’ requirement.

The results
Emakina collaborated closely with Facq to set a new benchmark in B2C renovation inspiration online. The final result is something both the client and the Emakina team are very proud of, especially considering the challenges of remote working (with a development team based in Poland). Emakina will continue to work with Facq to innovate and enhance its platform, helping it stand out as one of the market leaders in Belgium.
Close

HARTLAUER

Hartlauer


Watch the video campaign here

Services: Analytics, CRM, Data intelligence, Loyalty & engagement, Marketing automation, Marketplaces, Social media marketing
Agency: Emakina.AT

What did the users want?
A performant website meeting the latest technical standards.

Our solution: We made it our business to gain deep insights into Hartlauer through interviews with target audiences. Design sprints created prototypes that was tested within the target group, followed by tech sprints where information flows were visualised, system architecture was set, and tools were selected.

The results
Documentation and resolving now work on one platform – no matter where a message comes from. Hartlauer's renowned customer service is now also noticeable online. Customers feel well looked after at all touchpoints, because every marketing and service employee can access a full history and respond perfectly to the customer.
Close

WALIBI

Walibi


Watch the video campaign here

Services: Branding & design, Content & motion design, Digital advertising, Digital experience design, Social media marketing, User insights, Web building
Agency: Emakina.BE

What did the users want?
A thrilling experience in the famous Belgian park and an adventure in the exotic world searching for the Kondaa.

Our solution: Emakina carried out a series of surveys and brand workshops, working with Walibi's teams to define its values, storytelling and communication elements – both for internal and external audiences. This was a huge task that also required quantitative studies and user testing for the two main target groups (teenagers and families). Then came the creative campaign where we worked closely with Walibi staff to ensure total consistency across all communication. We created eye-catching key visuals, must-read content and videos. An immersive four-episode web series teased audiences with an exclusive behind-the-scenes look at the monster’s build-up and legend – including interviews with engineers, designers and marketing experts. A dedicated landing page was created for the Kondaa.

The results
Thanks to a great team effort, Walibi broke all ticket sales records since the park reopened in May 2021. In the first two weeks, 58,000 visitors registered on the landing page. Immersion was successful too: an average of 3 minutes 34 seconds spent on the website and an average of 4.74 pages read per session.
Close

BOZAR

Bozar


Watch the campaign video here
 
Services: DXD, Web building
Agency: Emakina.BE
 
What did the users want?
An elegant and intuitive ticketing experience on all Bozar’s touchpoints.

Our solution: Step one was to assess who exactly visits Bozar and what we can do to enhance their experience. The Emakina/Insights team did extensive research that unearthed a kaleidoscope of different user journeys. We, then, used AI technology to identify consumption patterns and automatically propose content relevant to their interests and favourite points of contact. We came up with a plan for much more targeted recommendations to users.

The results: After successfully completing phase one – research, strategy and project scope – Emakina also won the tender for the development phase. This was based on working methods defined in close collaboration with the client's teams. Working with Base Design, the brains behind the award-winning Bozar rebranding, we handled the web implementation of their graphic charter, adapting it so that it could be used on all Bozar’s digital touchpoints. The design and ergonomics of the new digital environment offer an elegant and intuitive experience, especially when it comes to ticketing.
Close

CANDRIAM

Candriam


Watch the campaign video here

Services : Application, Content and motion design, Marketing automation
Agency : Emakina.BE

What did the users want?
A coherent brand that can easily adapt to their needs while keeping a common thread.

Our solution: To offer a clearly recognisable identity to Candriam, Emakina proposed a refined and coherent graphic vision, adaptable to all communication channels. We then collect as much information, observations, survey results and experiments as possible to build an information base on which to create campaigns that respond directly to client needs. To respond quickly and efficiently to Candriam's numerous requests and to be able to meet often short deadlines, we have opted for a flexible visual approach, which at the same time ensures consistency across all campaigns and media. Thanks to the refined and clear graphic style and the simplified visual device proposed by our teams, we can adapt the iconography to each message and to quickly decline the proposals, whatever the constraints of time and budget.

The results
We always find the same fundamentals in the campaigns we produce for Candriam, whether digital or print: disturbing visuals, punchy titles, all with a minimalist approach to bring clarity to the message. Whatever the message, the target, or the media, the graphic mechanism we have put in place avoids any dissonance with the rest of the communication while allowing Candriam to clearly differentiate itself from the competition. It can adapt to a variety of demands and evolve, while keeping a common thread. This is how we strive, day after day, to make Candriam a "future-proof" brand.
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MATERNE

Materne


Watch the video campaign here

Services: Content & motion design, Digital advertising, Social media marketing, User insights, Web building
Agency: Emakina.BE

What did the users want?
Entertaining modern and fruity content while keeping the traditional side of the iconic brand.

Our solution: Everybody loves fruit, but the needs of different target markets vary a lot. Emakina created fresh, tailor-made campaigns that celebrate how each product is best enjoyed. For its flagship fruit juices range, our creatives were inspired by the latest food styling trends to create minimalist, impactful designs. These visuals could be seen on bus shelters, digital out-of-home and social media. For the mocktails range, aimed at a younger target market, we created vibrant visuals that pop with colour and 3D animations perfect for social media. Everything was proudly created in-house, from moodboards and shoots to the final edit. With our hand-picked gaming partners, Emakina also came up with lots of online games to introduce Belgians to new products as they take part in fun prize draws.

The results
  • With the help of Emakina, Materne has managed to maintain its market leading position, while bringing a more creative and human touch to its communication.
    • More than 104K visits to the website.
    • More than 236K participants in the various competitions.
    • Over 63K shares.
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VAN CLEEF AND ARPELS

Van Cleef and Arpels


Watch the campaign video here

Services: Content & motion design, Digital advertising, Social media marketing, User insights, Web building
Agency: Emakina.FR

What did the users want?
An optimized relationship with the luxury brand when they are purchasing online and offline.

Our solution: Emakina/Insights worked with experts in marketing and psychology to gather and analyse information about users and then make recommendations. This included a sector study, benchmarking, analysis of best practices, mystery shopping, interviews with sales teams and clients. This work allowed us to identify four main user profiles: customers who visit boutiques to buy for themselves, customers who buy online, travellers who buy souvenirs on vacation, and those who purchase gifts. All these users have high expectations of quality, design and uniqueness. We mapped user journeys in four steps from inspiration to engagement. All touchpoints, be they physical or digital, must add value and inspire the imagination.

The results
Our work has enabled the client’s HQ team to fully understand its users and exceed expectations. It has led social media recommendations, website optimisation and in-store experience inspiration. On top of sharing the results with each studied market, we were invited to global seminars and conferences to spread the user-centricity mindset and the main learnings.
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