Audi asked Emakina to develop a Q2 launch campaign that would take into consideration their content and technical environment.
The campaign had to excite a new segment - young urbans - about the brand new Q2
Targeting this audience meant we had to create a specifically Belgian concept with a fresh tone of voice.
We gave our own spin to the HQ #untaggable concept.
A slick mobile-first campaing, website and emails perfectly embodied the model: edgy, innovative and in-your-face.
In line with the message, we introduced perfect role model Belgians who excel in their respective domains.
The #untaggable Q2 ambassadors were delightfully top-notch:
#food, with top chef Hendrick Dierendonck,
#sport with Nafissatou Thiam,
#art with Denis Meyers.
Winners of the contest took the Audi Q2 for a test ride with these Belgian personalities.
Each road-trip was a one-day journey focusing on the personalities domains of predilection.
The winners got a taste of their favorite activities while cruising around in the Audi Q2.
The mini-website alongside the general audi.be website strengthened the message.
And several emailing waves directly linked to prospects specific interests.
We successfully combined fun events with local celebrities, a mini-website and a complex CRM flow.
We timed all the the tools involved to ensure a perfectly connected user journey
linking other channels such as sales, events, commercials going live, etc.
The whole project was fluently managed in weeks, quickly, efficiently,
and with a dynamic attitude that matches the Audi Q2 and its target group.