SUPERMACHINE

We combine innovation with imagination to deliver impactful strategy and creativity with lasting effects.

Whether you are looking to build market share before there is a market or you want to tell your unique story in a sea of sameness…

Let’s build your future together.

Specialization	Advertising Brand Activation & Promotion Digital & Social Media Market Research Packaging & Design
Year of creation	2014
Employees	10-20 employees

Mail
hello@supermachine.be Website
www.supermachine.be Phone
+32 9 210 16 33

Address
FERDINAND LOUSBERGSKAAI 106/22
9000 GENT

Advertiser	Brand	Activity
Alcobrands	Thomas Henry	Advertising
CCE	Coca-Cola	Advertising
Colruyt	Collishop	Advertising
FOX	The Walking Dead	Digital & Social Media
Macy's	STORY	Advertising
Medialaan	Fanta Play	Digital & Social Media
Mondelez	Milka	Advertising
Oxfam	Week van de Fairtrade	Advertising
Stad Gent	Stad Gent	Advertising
Stad Kortrijk	K in Kortrijk	Advertising
Stad Oostende	Fort Napoleon	Advertising
Test-Aankoop	#eartoprotect	Advertising
UGent	UGent	Advertising
Unilever	Lipton Ice Tea	Advertising
Unizo	Superbuurt	Advertising
Vlaamse Overheid	Duaal Leren	Advertising
Vlam	Week van de Friet	Advertising
VRT	Sporza	Advertising
VUB	VUB	Digital & Social Media

Dennis Claus

Founder - Strategic Director
Elke De Vilder

Founder - Managing Director
Niel Van Herck

Content Director

Campaigns

Whispering walls at Fort Napoleon

Stad Oostende

We transformed the fortress into a place where visitors walk along the walls, with their heads close to the stones. Because here, in Fort Napoleon, the walls are whispering.

Click here to see the full case

Click here to see the video
Frietzak duikt op in 5 Vlaamse steden - Week van de Friet 2019

Vlam

Every year, during “Week van de Friet” us Belgians honour our fries. To boost the love, VLAM asked us to come up with an influencer based and press-worthy campaign for the coming 3 years. A wide target group, ‘cause let’s be honest, who doesn’t like fries? So we needed to grab the attention. A creative hook, ready to conquer Instagram feeds. Since fries are part of our cultural heritage, we used that same heritage to honour our golden sticks. Heritage celebrating heritage. For that, we gave famous statues all-over Flanders the typical cone bag, filled with fries. Overnight, as a surprise for the citizens and visitors. An eye-catcher, worth a smile and a picture. As an extra, we changed some of the priority triangles on the streets into cone bags as well.

Click here to see the full case
Stop. Listen. What's that sound?

Test-Aankoop

2.2 million Belgian people will suffer from hearing damage during festival season. To stand out during the festivals, we created human-sized ears. They walked around the field, danced their asses off during the shows, and were handing out ear-shaped flyers linking to the issue and the solution (i.e. the group purchase). They were “ear to protect.” We re-used the videos and images we made during the festivals in a social media campaign, with retargeting on the festival visitors.

Click here to see the full case

Whispering walls at Fort Napoleon

Frietzak duikt op in 5 Vlaamse steden - Week van de Friet 2019

Stop. Listen. What's that sound?

SUPERMACHINE

Dennis Claus

Elke De Vilder

Niel Van Herck

Campaigns

News

Buitenhof fait appel à Supermachine

Traxio attire les foules en ligne avec Supermachine

ColliShop se positionne en ligne avec Supermachine

Go Sport marche avec Supermachine

Supermachine incite à la formation duale pour Syntra

YoungDogs : un dernier brief avant Cannes

Super Dieter Vanhoof

Supermachine négocie les vues pour Lumière pour le Monde

Test-Achat approuve Supermachine

Supermachine accoste à Ostende

Supermachine en trance pour Tuut van Tegenwoordig

Test Achats dort et danse sur ses deux oreilles

Alcobrands lève son verre à Supermachine

Dennis Claus, de R/GA à Supermachine

Jobs

MARKETING STRATEEG

ART DIRECTOR @ THE CREW

ACCOUNT DIRECTOR

The speaker's corner

Les règles du jeu, par Fred Dorsimont (Behaven)

Interview

Steven Verbruggen (AdSomeNoise) : "Les données, c'est comme du pétrole brut, qui n'est utilisable que lorsqu'il est raffiné"

Files

Effie 2020 : Silverfingers