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Campaigns

TBWA/McDonald's : "Maestro Piccante Pia"

Woensdag 11 Februari 2026

TBWA/McDonald's :

Assets :
Credits :
Client : McDonald’s®
Chief Marketing Officer: Hans Verwimp 
Head of Brand & Menu: Goele Smeyers 
Digital & Customer Experience Lead: Laurie Struyf 
Agency : TBWA & OMD 
TBWA Creative Team 
Creative Director: Frank Marinus
Creative Concept: Philip De Cock, Wilfrid Morin 
Social Creative Team: Julien Roubaud, Sacha Verhoeven
Creatives: Ellen Stoffels
TBWA Account Team 
Ophélie Vanhagendoren, Lore Boghmans, Tibo Van Bever
Strategy
TBWA: Kim Leunen, Nick Moors
OMD: Koen Vanhooydonck
OMD Media Team
Strategy lead: Koen Vanhooydonck
Business lead: Charlotte Masa
Account Executive: Tahmina Naimi
Business Manager: Bella Kabeya 
TBWA PRODUCTION
Agency producer: Shana Duprez / Cindy De Mooter
Production Company: Lovo Films
Producers: Cho Kuo / Bert Brulez
Regisseur: Gregoris Rentis
Photographers: Studio Wauters
DOP: Piet Deyaert
POST-PRODUCTION COMPANY: MAKE
Post-producer TVC: Alexandra Meese / Geneviève Paindaveine
Offline: Frederik Vandewalle
Online: Stijn Van Assche
Online Socials: Stijn Van Assche 
DOOH: Maarten Vrancken
Grading: Fons Vanoverbeke
Sound: Jan Pollet
TBWA Digital 
Digital Production Agency: MAKE
Project Manager: Philippe Hulhoven
TBWA Studio
Studio company: MAKE
Head of DTP: Danny Jacquemin
DTP: Victor Wilmot
TBWA Print Production
Michel Prairial