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Ogilvy Social.Lab is a dynamic community of multidisciplinary social-at-heart specialists that bring together the best of Ogilvy’s creativity and strategy with the agility and performance focus of Social.Lab to truly make brands matter in the Social Age.
We help Brands and Organisations unlock the business value of social in this new, more complex world by combining the power of creative content with the sophistication of data enriched insights and media targeting to deliver effective results.
We excel in both the creation of experiences and in the analytics required to optimise and deliver effective campaigns. We like to refer to ourselves as an agency that combines storytelling and the system of distribution.
We are a key partner to Facebook and work with many of the other platforms across a number of key global and regional clients such as Nespresso, BMW, Philips, IBM, and IKEA.

Specialization Advertising
Brand Activation & Promotion
Corporate & Institutional Communication
Digital & Social Media
Healthcare & Medical Communication
Media Planning & Buying
Performance Marketing
Public Relations & Public Affairs
Year of creation 2013
Employees 100+ employees
Advertiser Brand Activity
Bacardi Martini Bacardi Brand Activation & Promotion
Clio Goldbrenner Clio Goldbrenner Performance Marketing
Deutsche Bank Deutsche Bank Advertising
Ford Motor Copany Ford Advertising
Iglo Belgium Iglo Belgium Digital & Social Media
Ikea Belgium IKEA Digital & Social Media
L'Oréal L'OREAL PARIS Digital & Social Media
MSD MSD Corporate & Institutional Communication
The Coca-Cola Company Coca-Cola Digital & Social Media
The Coca-Cola Company Fuze Tea Digital & Social Media
The Coca-Cola Company Fanta Media Planning & Buying
VF International Vans Media Planning & Buying
  • Yves Baudechon

    Co-founder and President

  • Gilles Bindels

    Co-founder

  • Cédric Van Kan

    Partner & CFO

  • Rob Hill

    CEO

  • An Vande Velde

    COO

  • Christophe Crasselts

    Chief Growth Officer

  • Awie Erasmus

    Regional Planning Director

  • Gabriel Araujo

    Chief Creative Officer Global

  • Sophie Gagey

    Business Director

  • Albane deChevigny

    HR Manager

  • Mathieu Gillain

    Global Head of Media

  • Mathieu De Moor

    Head of Media

  • Keith McKay

    Global Finance Director

Campaigns

2019
  • Agency Of The Year

    Ogilvy Social.Lab - Most Entrepreneurial Agency
  • Cannes Lions

    IKEA Belgium - Ikea Heart Scanner
  • WARC

    Ogilvy Social.Lab - 3rd most effective Digital Agency in the World
  • WPPed cream

    Ogilvy Social.Lab
  • 2 Shark Awards

    IKEA Belgium - Ikea Heart Scanner
  • IAB Mixx Awards

    IKEA Belgium - Ikea Heart Scanner
  • El Ojo De Iberoamerica

    IKEA Belgium - Ikea Heart Scanner
  • Ad Stars Awards

    IKEA Belgium - Ikea Heart Scanner
  • AMMA Awards

    IKEA Belgium - Take a Tour
  • AMMA Awards

    The Coca-Cola Company - Fanta Battles
2018
  • The Sabre Awards

    Pfizer Benelux
  • Euro Effie Grand Prix

    Agency of the Year - Ogilvy Social.Lab
  • Euro Effie Awards

    Chancellery of Prime Minister - Belgium. Uniquely Phenomenal
  • Euro Effie Awards

    Chancellery of Prime Minister - Belgium. Uniquely Phenomenal
  • Euro Effie Awards - Grand Prix

    Toerisme Vlaanderen - The Mud Soldier
  • Euro Effie Awards

    Toerisme Vlaanderen - The Mud Soldier
  • Effie

    Toerisme Vlaanderen - The Mud Soldier
  • Creative Belgium

    Toerisme Vlaanderen - The Mud Soldier
  • D&AD Awards

    Toerisme Vlaanderen - The Mud Soldier
2016
  • IAB Mixx Awards

    OASIS - Football pour les Ananazes
  • IAB Mixx Awards

    IKEA Belgium - Reengagement Program
  • IAB Mixx Awards

    IKEA Belgium - Heart of the Home

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