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Ogilvy & Social.Lab

At Ogilvy & Social.Lab Belgium we believe that brands in the 21st Century need agencies that...

Specialization :

Advertising
Digital & Social Media
Performance Marketing

Year of creation :
1960

Employees :
100+ personnes

Address :
KANTERSTEEN 47 CANTERSTEEN
BRUXELLES

Phone number :
+32 2 545 65 00

Fax :
+32 2 545 65 01

Description :


At Ogilvy & Social.Lab Belgium we believe that brands in the 21st Century need agencies that bridge the Advertising, Activation, CRM & Direct Marketing, Digital, PR, Social Media and especially Media Agency divide. Ogilvy & Social.Lab bring these capabilities together – fittingly per client and brief – to develop integrated dynamic content strategies that make brands, sales and customer value grow. We match great creative ideas with effective distribution and leading expertise in paid media in social. And we execute them through appropriate, agile and effective production capabilities. Last but not least, we measure, learn and optimise… if we can daily. Because today we can. And because, as our founder David Ogilvy said: “If it doesn’t sell, it isn’t creative.” Ogilvy & Social.Lab is the collaboration of two formidable entities. Ogilvy & Mather (www.ogilvy.com) is one of the largest marketing communications companies in the world and Cannes Lions Network of the Year for five years in a row. The agency provides around the world and in Brussels a comprehensive range of marketing services including: advertising; branding and identity; digital marketing; direct marketing and crm; healthcare communications; promotional marketing; public relations and public affairs. Social.Lab (www.social-lab.eu) is one of the leading social media agencies in the world, active across 3 continents: Europe, North America and Asia. Its 160 employees live and breathe social media and know how to link it back to the world that their parents understand. Our services around the world and in Brussels include: social content creation; social listening and research; social platform management; social paid media planning and buying; social strategy; social analytics, reporting & dashboards. Ogilvy & Social.Lab Belgium are now a truly integrated team, located in the historic district of the town centre,near Brussels Central Station and Grand Place. We employ about 100 employees and passionately service local clients (Allianz, Bacardi, Carrefour, Coca-Cola Company, Deutsche Bank, ENGIE Electrabel, Ford, IKEA, National Lottery, Sony Entertainment …), international clients (European Parlement, Pfizer, Philips Personal Care Global, Huawei Europe, Nespresso Global, Unilever Food Solutions…). We also function as a ‘dynamic content’ center of excellence for the Ogilvy and the Social.Lab network around the world.
Advertiser Brand, product Type of intervention Year
AG INSURANCE
ALLIANZ GROUP
BACARDI-MARTINI BELGIUM MARTINI Public Relations & Public Affairs
BACARDI-MARTINI BELGIUM BACARDI Public Relations & Public Affairs
BOEHRINGER INGELHEIM
CARREFOUR CARREFOUR HYPERMARCHE Digital & Social Media
COCA-COLA BELGIUM COCA-COLA Digital & Social Media
COCA-COLA BELGIUM FANTA Digital & Social Media
DEUTSCHE BANK Advertising
ENGIE Direct Marketing
FERRERO NUTELLA
FORD MOTOR COMPANY BELGIUM Advertising
HUAWEI Public Relations & Public Affairs
IKEA BELGIUM Digital & Social Media
MARS BELGIUM M&M'S Digital & Social Media
NESTLE BELGILUX NESPRESSO Digital & Social Media
NESTLE BELGILUX HERTA Advertising
NUTRITION & SANTE BENELUX NOVARTIS
PFIZER CONSUMER HEALTH CARE Public Relations & Public Affairs
UNILEVER BELGIUM FOODS & HPC HELLMANN'S Advertising
WRIGLEY FREEDENT Digital & Social Media 2018
Yves Baudechon

Yves
Baudechon
Co-founder and President

Gilles Bindels

Gilles
Bindels
Co-founder

Mathieu Cardon

Mathieu
Cardon
Creative Director

Christophe Crasselts

Christophe
Crasselts
Client Service Director

Jakub Hodbod

Jakub
Hodbod
Strategy Director

Sébastien Stevens

Sébastien
Stevens
Associate Creative Director

An Vandevelde

An
Vandevelde
COO

Cédric Van Kan

Cédric
Van Kan
Partner and CFO


Fanta Flavours [Fanta]

Fanta is leader within fruit based sparkling beverage category. However, in the last few years, Fanta’s perception of being “Fun” (key element of its DNA) has declined. Belgian teenagers 12 – 19 yo are aware of Fanta (TV ads) but the brand is too childish for them. The way fun is portrayed by Fanta is fake, as if it has been created by adults. Our campaign in 2017 should help to stop these declines and to let teens discover which Fanta fits which moments in their lives, ultimately driving frequency. We have decided to work for this Flavours campaigns with 4 core influencers based not on their followers count but because they were young, fun and with a mindset that fit with a 13-19 audience. It’s all about authenticity!


Sustainable Strategy [Nespresso ]

Nespresso is the top most associated brand with the topic of capsule recycling. This is both a challenge and an opportunity. On the one hand Nespresso risks becoming the by-word for waste. On the other it could become the by-word for sustainability in the portioned coffee industry. We seeked to turn this widely known challenge, into an opportunity for the brand by letting people discover and understand Nespresso aluminium capsules’ attributes and Nespresso recycling efforts By revealing to them that a Nespresso moment ends with the recycling of the capsules.

2016

MIXX

Oasis - Football pour les Ananazes/Voetbal voor Dauforen

IKEA - Reengagement program

IKEA - Heart of the Home

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