Year of creation :
Phone number :
+32 3 289 88 48
|Advertiser||Brand, product||Type of intervention||Year|
|BPOST||Brand Activation & Promotion||2016|
|MEDIAHUIS||Brand Activation & Promotion||2016|
|MEDIALAAN||Brand Activation & Promotion||2017|
Strategic Planning Director
Buiten adem / A bout de Souffle [mucovereniging ]
Can you imagine a life in which you have to live with half your lung capacity? Or even less? This is what people who suffer from cystic fibrosis have to go through each and every day. To create awareness and raise funding we created the campaign “Out of Breath”. Because that’s what’s happening… These patients are slowly but surely getting “out of breath”… Literally. Thanks to this campaign people saw, first hand, that even the simplest of things… like blowing up a balloon, are impossible. This campaign took off like a train… We reached national press coverage in all major media (print, online and TV) and were even invited in one Belgiums most influential and famous talkshows (Van Gils & Gasten).
Play outside the box [LEGO]
BRIEFING We were briefed by LEGO to create a series of online ads for LEGO STAR WARS and LEGO TECHNICS, based on traditional “unboxing” videos. The main focus was on creating engagement with fathers, in order to push sales towards the end of year. SOLUTION We immediately felt that the “unboxing” videos, although they are a huge hit overseas, are not really trending yet in Europe. So, we started to rethink the whole “unboxing thing” and gave it a bit more story… Presenting: “LEGO – Play outside the box” We felt LEGO isn’t just made just to be built… it’s made to be played with. But sometimes we just need to give dads and kids a little push to find some inspiration. Therefor these videos combine the unboxing concept with some real inspirational content. AREA These videos, although initially briefed for the BeNeLux region, were launched in Belgium, The Netherlands, Luxemburg, Sweden, Norway, Denmark and Finland.
The gift [Special Olympics Belgium]
INTRODUCTION Special Olympics is the world''''s largest sports organization for children and adults with intellectual disabilities, providing year-round training and competitions to 5.7 million athletes and Unified Sports partners in 178 countries. Special Olympics Belgium is a part of this, with around 15.600 athletes. BRIEFING The goal of Special Olympics Belgium is to go from approximately 15.600 athletes to 20.000 athletes in 2020. Therefore, the number of volunteers also needs to go up, more specifically from around 6.500 to 10.400! SOLUTION We made a campaign that would persuade people to become a volunteer for Special Olympics Belgium. Our idea? Turn it into a gift! The best gift actually these coming holidays! We created a Bongobox to become a ‘volunteer for one day’. The campaign immediately went viral thanks to the support of many famous Belgians who shared their love for the campaign on social media and started inviting people to join them. On the International Day of the Volunteer, we handed out these volunteerboxes in the central station of Antwerp to people that were interested! To make the campaign really stand out, we created a very emotional “end of year” advert which was launched online a week after the initial launch of the campaign. The advert itself got massive response and tied the entire campaign together. WERK https://vimeo.com/246565835 CLIENT TESTIMONIAL of CONCLUSION QUOTE I am still looking for the right words. It is pure, emotional and human being. It reminds me why I am working for Special Olympics athletes and why we decided to launch such a campaign. So proud of it! Zehra Sayin – CEO – Special Olympics Belgium CREDITS Advertising Agency: Done by Friday, Antwerp, Belgium Agency website: http://donebyfriday.be Agency Twitter account: @DbF_Belgium Creative Director: Kenny Timmermans / Dirk Domen Strategic Director: Sven Boelpaep Video Director: Dirk Domen Copywriter: Kenny Timmermans / Wim Demyttenaere DOP: Piet Deyaert Production: At It Again Editor: Tom Brillouet Music: Studio Helsinki (Tom Brillouet, Patrick Giets, Stef Caers) Set Dressing: Caroline Verbrugghe Published: December 2017