Brand Activation & Promotion
Digital & Social Media
Year of creation :
CHEE DE WATERLOOSESTWG 870
Phone number :
+32 2 340 86 00
+32 2 346 90 88
WE BELIEVE THAT HOW BRANDS ACT IS AS IMPORTANT AS WHAT THEY SAY. RATHER THAN ONLY BEING EXPOSED TO YOUR CAMPAIGNS, PEOPLE WANT?TO INTERACT WITH YOUR BRAND. THAT?S WHY WE BELIEVE IN THE EFFICIENCY OF BRAND EXPERIENCE.? AND THAT?S WHAT WE DO BEST AT SECONDFLOOR?: CREATING?OFF AND AND ONLINE BRAND EXPERIENCES?FOR CLIENTS SUCH AS NESTL?, IKEA OR DELHAIZE.?OUR STRATEGIC AND CREATIVE SKILLS PRODUCE INTEGRATED BRAND?EXPERIENCES ACROSS THE INCREASING NUMBER OF TOUCH POINTS. ALL THIS WHILE STAYING PERFECTLY IN LINE WITH YOUR BRAND STRATEGY AND BUILDING YOUR BRAND STORYTELLING ON A DAY TO DAY BASIS.
CONVICTIONS ELEVATE BRANDS.
|Advertiser||Brand, product||Type of intervention||Year|
|AS WATSON||ICI PARIS XL||Brand Activation & Promotion|
|BEPS International School||Advertising||2018|
|Durobor||Corporate & Institutional Communication|
|IKEA BELGIUM||IKEA||Brand Activation & Promotion|
|LIGUE BRAILLE - BRAILLELIGA||Advertising|
|NESTLE BELGILUX||PURE LIFE||Advertising|
|NESTLE BELGILUX||DOLCE GUSTO||Brand Activation & Promotion|
|NESTLE PURINA PETCARE||FELIX PETFOODS||Brand Activation & Promotion||2018|
|NESTLE WATERS BENELUX||PERRIER||Advertising|
|UNILEVER BELGIUM FOODS & HPC||BECEL||Advertising|
Head of Strategy
Art Director & Grapic Designer
Account Executive Junior
Social Media Manager
Senior Account Manager
Senior Account Manager
Brand Positioning TV Campaign [TéléSAT]
TéléSAT is a challenger on the TV provider market in Belgium. We developped this TV campaign to boost the brand awareness and attractiveness and to position them as a real alternative against VOO, Proximus and Telenet.
How to communicate the IKEA food offer in an innovative way, different from the stores and the catalog?
The challenge was to show-case the food offer ‘all under one roof’: storing, cooking&preparing, serving&eating. The brief insisted on creating visibility for IKEA in a different way and making the brand IKEA a more desirable brand by engaging non-customers emotionally.
Gäst: a global and aspirational IKEA food universe.
Gäst is an apartment furnished and decorated with IKEA products only. A trendy venue where 16 selected guests were invited with their friends to experience a unique and authentic moments around food and… having fun!
For the first time consumers were able to actively and freely live a IKEA universe.
The event was communicated through social media and PR campaign with no obvious brand presence.
The results were overall beyond all expectations.
The free off and online print coverage was huge including the major Belgian lifestyle magazines and newspaper (Knack, Le Vif Week-end, Victoire, Feeling Wonen, lesoir.be, hln.be, standaard.be). 112 articles were published.
The Net net value is estimated at 114.735 € (print + online + instagram + twitter) with a total reach of 37.318.017.
The social media played a major role creating additional earned media: the teasing video generated 750.000 views, 3.000 likes and 150 comments and GÄST was mentioned more then 5.800 times on Facebook and on Instagram.
Une autre façon de voir la vie. [Ligue Braille - Brailleliga]
Following our strategic analysis, the communication brings a particularly positive tone to the visual impairment by describing, with lightness, the daily life of Sylvie who lost sight five years ago, but who continues to enjoy the good sides of life, in complete autonomy. The integrated national campaign is aired on TV, radio, postering in the Brussels metro, POS for regional antennas and field actions.