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SECONDFLOOR (sprl)

WE BELIEVE THAT HOW BRANDS ACT IS AS IMPORTANT AS WHAT THEY SAY. RATHER THAN ONLY BEING EXPOSED...

Specialization :

Advertising
Brand Activation & Promotion
Digital & Social Media

Year of creation :
2007

Employees :
10-20 personnes

Address :
CHEE DE WATERLOOSESTWG 870
UCCLE

Phone number :
+32 2 340 86 00

Fax :
+32 2 346 90 88

Description :


WE BELIEVE THAT HOW BRANDS ACT IS AS IMPORTANT AS WHAT THEY SAY. RATHER THAN ONLY BEING EXPOSED TO YOUR CAMPAIGNS, PEOPLE WANT?TO INTERACT WITH YOUR BRAND. THAT?S WHY WE BELIEVE IN THE EFFICIENCY OF BRAND EXPERIENCE.? AND THAT?S WHAT WE DO BEST AT SECONDFLOOR?: CREATING?OFF AND AND ONLINE BRAND EXPERIENCES?FOR CLIENTS SUCH AS NESTL?, IKEA OR DELHAIZE.?OUR STRATEGIC AND CREATIVE SKILLS PRODUCE INTEGRATED BRAND?EXPERIENCES ACROSS THE INCREASING NUMBER OF TOUCH POINTS. ALL THIS WHILE STAYING PERFECTLY IN LINE WITH YOUR BRAND STRATEGY AND BUILDING YOUR BRAND STORYTELLING ON A DAY TO DAY BASIS.

CONVICTIONS ELEVATE BRANDS.

Advertiser Brand, product Type of intervention Year
AS WATSON ICI PARIS XL Brand Activation & Promotion
BEPS International School Advertising 2018
DOMITYS Advertising 2018
Durobor Corporate & Institutional Communication
IKEA BELGIUM IKEA Brand Activation & Promotion
IPM Advertising
JCDECAUX VILLO ! Advertising 2018
KIA BELGIUM KIA Advertising
LIGUE BRAILLE - BRAILLELIGA Advertising
NESTLE BELGILUX PURE LIFE Advertising
NESTLE BELGILUX DOLCE GUSTO Brand Activation & Promotion
NESTLE PURINA PETCARE FELIX PETFOODS Brand Activation & Promotion 2018
NESTLE WATERS BENELUX PERRIER Advertising
TROC.com
UNILEVER BELGIUM FOODS & HPC BECEL Advertising
Olivier Bialek

Olivier
Bialek
General Manager

Ilona de Witt

Ilona
de Witt
Event Manager

Charly Dheulin

Charly
Dheulin
Concept Provider

Alain Frisson

Alain
Frisson
Head of Strategy

Olivier Gerlag

Olivier
Gerlag
Art Director & Grapic Designer

Régis Leemans

Régis
Leemans
Concept Provider

Mélanie Lepropre

Mélanie
Lepropre
Event Executive Junior

Charlotte Libert

Charlotte
Libert
Graphic Designer

Debora Micciche

Debora
Micciche
Account Executive Junior

Marie-Sophie Petit

Marie-Sophie
Petit
Social Media Manager

Hugues Vanlier

Hugues
Vanlier
Senior Account Manager

Nadège Vény

Nadège
Vény
Office Assistant

Catherine Vidick

Catherine
Vidick
Senior Account Manager


Brand Positioning TV Campaign [TéléSAT]

TéléSAT is a challenger on the TV provider market in Belgium. We developped this TV campaign to boost the brand awareness and attractiveness and to position them as a real alternative against VOO, Proximus and Telenet.


Gäst [IKEA]

DESCRIPTION

How to communicate the IKEA food offer in an innovative way, different from the stores and the catalog?

DÉFIS

The challenge was to show-case the food offer ‘all under one roof’: storing, cooking&preparing, serving&eating. The brief insisted on creating visibility for IKEA in a different way and making the brand IKEA a more desirable brand by engaging non-customers emotionally.

SOLUTIONS

Gäst: a global and aspirational IKEA food universe.

Gäst is an apartment furnished and decorated with IKEA products only. A trendy venue where 16 selected guests were invited with their friends to experience a unique and authentic moments around food and… having fun!

For the first time consumers were able to actively and freely live a IKEA universe.

The event was communicated through social media and PR campaign with no obvious brand presence.

IMPACT

The results were overall beyond all expectations.

The free off and online print coverage was huge including the major Belgian lifestyle magazines and newspaper (Knack, Le Vif Week-end, Victoire, Feeling Wonen, lesoir.be, hln.be, standaard.be). 112 articles were published.

The Net net value is estimated at 114.735 € (print + online + instagram + twitter) with a total reach of 37.318.017.

The social media played a major role creating additional earned media: the teasing video generated 750.000 views, 3.000 likes and 150 comments and GÄST was mentioned more then 5.800 times on Facebook and on Instagram.


Une autre façon de voir la vie. [Ligue Braille - Brailleliga]

Following our strategic analysis, the communication brings a particularly positive tone to the visual impairment by describing, with lightness, the daily life of Sylvie who lost sight five years ago, but who continues to enjoy the good sides of life, in complete autonomy. The integrated national campaign is aired on TV, radio, postering in the Brussels metro, POS for regional antennas and field actions.

2016

BEA Awards

IKEA

NEWS

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