Temps plein   Experimenté (non cadre)   Bachelier   French, Dutch, English   Contrat permanent
Mercredi 27 Janvier 2021

We are looking for a STRATEGIC PLANNER

The strategic planner is the architect of great advertising. He/She does this by defining strategies, directions, tactics and control mechanisms for client objectives and consumer relevancy


  • Get all the needed information from the clients in terms of objectives, KPI’s in collaboration with accounts.
  • Translate the clients briefing in a first strategic internal briefing.
  • Gather relevant information, market analysis, competitor analysis, media analysis, target analysis, KPI analysis, set out strategic lines, help prepare internal (creative, media, …) briefing.
  • Define strategic insights, translate insights to client situation, write a strategic plan, confirm KPI definition, define market impact to be able to make an award case.
  • Follow up on implementation of strategy, prepare data collection with internal specialists, modify strategy if needed based on internal roll out feedback.
  • Present strategic plan to client, follow up external roll out to validate strategy and innovation, make sure all necessary data is collected, make a final strategic analysis of the project.
  • Leading workshops concerning branding, user journeys, personas, positioning, content, community, etc,.
  • A proven track record in developing strategic plans that benefit the client.
  •  A good knowledge of the media and how strategy planning influences it.
  •  Excellent written and verbal communication skills in Dutch, French and English.
  •  The ability to make complex subjects understandable.
  •  The drive to be successful and perform well in all aspects of your strategic work.
  •  The flexibility to work over a number of projects and balance your workload.



124 Bovenberg, 1150 Bruxelles

The Serviceplan Group is the largest and most diversified ownermanaged and partner-managed agency group in Europe. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a “House of Communication”. This is still a fully integrated agency model, combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, design, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody pulls in the same direction at more than 35 locations worldwide. 

Personne de contact
Tanguy Georis