SERVICEPLAN
Building Best Brands:
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, "best brands". Innovative communication paves the way to achieving this goal. And that means finding new ways to touch the hearts of consumers: through creativity, media, technology or by integrating all three. We live up to this claim of turning brands into "best brands" every day.
Integration :
No matter whether clients require just one specialist discipline or the full range of communication services, the companies of the Serviceplan Group, subdivided into these key service areas, can offer all modern communication disciplines all over the world. Always working in a perfectly coordinated network to guarantee an integrated service. In locations where the Serviceplan Group is represented by several of its agency brands, this takes the form of a “House of Communication”. A “House of Communication” of this kind has already been established in Munich, Hamburg, Berlin, Vienna, Milan, Zurich and Brussels.
Owner-managed. Partner-managed.
A key factor in the success of Serviceplan is the partnership model, which was developed with the objective of not selling any shares in the agency to international networks. Every company in the Serviceplan Group is therefore managed by one or two Managing Directors, who also own substantial holdings
We swear by the 4 i's : international, integration, innovation, independent.
Our 6 key values of the Brussels agency are : passion, integration, innovation, success, efficiency and authenticity.
Specific skills:
We have an internal video & motion team. Formerly known as Gonzales in Antwerp, we rebranded it into Neverest, the international brand within the serviceplan group for video & motion content. Most of the content today is motion or video content, we have invested more then 5 years now in the creation, production and strategic implementation of video for brands. You can check out our portfolio on : www.neverest.be
Serviceplan Solutions is our team within the Serviceplan agency dealing with "making your marketing services more efficient". In a local market like Belgium, where a lot of digital assets and other corporate material is provided by your central international marketing department, it is of vital importance that this collateral material is being saved, organised, and treated in the most efficient way. Next to that, for reasons of brand consistency, all your partners, internal and external, need to use the material that has been validated by or your lead agency in a centralised marketing communications hub. This hub is called the IMS at Serviceplan. Intelligent Marketing Services. The consultants in this team are used to manage change with marketing teams. As a change of agency is always a major change for any advertiser, our Serviceplan Solutions team, will help you with that.
