Description :

Building Best Brands:
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, "best brands". Innovative communication paves the way to achieving this goal. And that means finding new ways to touch the hearts of consumers: through creativity, media, technology or by integrating all three. We live up to this claim of turning brands into "best brands" every day.

Integration :
No matter whether clients require just one specialist discipline or the full range of communication services, the companies of the Serviceplan Group, subdivided into these key service areas, can offer all modern communication disciplines all over the world. Always working in a perfectly coordinated network to guarantee an integrated service. In locations where the Serviceplan Group is represented by several of its agency brands, this takes the form of a “House of Communication”. A “House of Communication” of this kind has already been established in Munich, Hamburg, Berlin, Vienna, Milan, Zurich and Brussels.

Owner-managed. Partner-managed.
A key factor in the success of Serviceplan is the partnership model, which was developed with the objective of not selling any shares in the agency to international networks. Every company in the Serviceplan Group is therefore managed by one or two Managing Directors, who also own substantial holdings

We swear by the 4 i''s : international, integration, innovation, independent.

Our 6 key values of the Brussels agency are : passion, integration, innovation, success, efficiency and authenticity.