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SERVICEPLAN

Building Best Brands:
What binds us all together is the passion to develop and to coach...

Specialization :

Advertising
Direct Marketing
Packaging & Design

Year of creation :
2013

Employees :
20-40 personnes

Turnover :
5.000.000 €

Address :
BOVENBERG 124
WOLUWE-SAINT-PIERRE

Website :
WWW.SERVICEPLAN.BE

Phone number :
+32 2 774 01 00

Description :


Building Best Brands:
What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words, "best brands". Innovative communication paves the way to achieving this goal. And that means finding new ways to touch the hearts of consumers: through creativity, media, technology or by integrating all three. We live up to this claim of turning brands into "best brands" every day.

Integration :
No matter whether clients require just one specialist discipline or the full range of communication services, the companies of the Serviceplan Group, subdivided into these key service areas, can offer all modern communication disciplines all over the world. Always working in a perfectly coordinated network to guarantee an integrated service. In locations where the Serviceplan Group is represented by several of its agency brands, this takes the form of a “House of Communication”. A “House of Communication” of this kind has already been established in Munich, Hamburg, Berlin, Vienna, Milan, Zurich and Brussels.

Owner-managed. Partner-managed.
A key factor in the success of Serviceplan is the partnership model, which was developed with the objective of not selling any shares in the agency to international networks. Every company in the Serviceplan Group is therefore managed by one or two Managing Directors, who also own substantial holdings

We swear by the 4 i's : international, integration, innovation, independent.

Our 6 key values of the Brussels agency are : passion, integration, innovation, success, efficiency and authenticity.

Specific skills:

We have an internal video & motion team. Formerly known as Gonzales in Antwerp, we rebranded it into Neverest, the international brand within the serviceplan group for video & motion content. Most of the content today is motion or video content, we have invested more then 5 years now in the creation, production and strategic implementation of video for brands. You can check out our portfolio on : www.neverest.be

Serviceplan Solutions is our team within the Serviceplan agency dealing with "making your marketing services more efficient". In a local market like Belgium, where a lot of digital assets and other corporate material is provided by your central international marketing department, it is of vital importance that this collateral material is being saved, organised, and treated in the most efficient way. Next to that, for reasons of brand consistency, all your partners, internal and external, need to use the material that has been validated by or your lead agency in a centralised marketing communications hub. This hub is called the IMS at Serviceplan. Intelligent Marketing Services. The consultants in this team are used to manage change with marketing teams. As a change of agency is always a major change for any advertiser, our Serviceplan Solutions team, will help you with that.
Advertiser Brand, product Type of intervention Year
AS WATSON ICI PARIS XL Direct Marketing
CORENDON Advertising
FEDERALE ASSURANCE Advertising
FIAT CHRYSLER AUTOMOBILES ALFA ROMEO Advertising
HUAWEI Advertising
ING BELGIQUE Advertising
LACTALIS GALBANI Advertising
L'OREAL PARIS Advertising
MERCK CONSUMER HEALTH CARE PROMAGNOR Advertising
TORFS CHAUSSURES Advertising
VLAM - VLAAMS PROMOTIECENTRUM VOOR AGRO EN VISSERIJMARKETING Brand Activation & Promotion
VLAM - VLAAMS PROMOTIECENTRUM VOOR AGRO EN VISSERIJMARKETING Vlam Melk Advertising 2018
WEIGHT WATCHERS Performance Marketing
Naïm Baddich

Naïm
Baddich
Creative Director

Damien Joachim

Damien
Joachim

Peter Vande Graveele

Peter
Vande Graveele

Merel Van den Broeck

Merel
Van den Broeck
Creative Director


Dare to dream [ING]

End of year is a time to pronounce good resolutions and to make plans for the next year. ING wants to help its clients to make their dreams come true in a new year where in terms of opportunities the sky is the limit. Although the plans and dreams of the main character in the movie go even beyond all this. The beautiful storytelling of Neverest sets an emotional scene without using a single word. This year-end movie won the Gold Remi in the category Advertising & Promotional films at the Worldfest film festival.


ING CV creator [ING]

When you’re young without any professional experience, it’s difficult to stand out in the job seeking crowd. That’s why ING facilitates an online platform where young blood can create their personalised video resume in 5 minutes. How? You just have to choose your style (business, technical and creative), fill in your coordinates and answer some questions. That’s it. We made the videos from script to completion with the help of De Kwekerij (paper art experts). The online platform was developed and designed by Plan.Net.


#Popupsquad [20th Century Fox]

Suicide Squad is an insane film starring famous DC Comics’ villains as the worst heroes ever to save the world. To promote the film in Belgium we designed the #PopUpSquad, a flipped-out pop-up store located on the Meir, in collaboration with Citycubes and Warner Bros. Pictures. At the #PopUpSquad, you could watch Suicide Squad trailers, artwork and behind-the-scenes. Take badass pictures at the photobooth, get a temporary tattoo or go for the real stuff: a Squad-tattoo inked by the famous Antwerp tattoo artist Joe Dynamite. We created the website and provided great social content for Facebook and the Snapchat channel of Warner Bros.


The Brutally Honest Breath Meter [Frisk]

We launched "The Brutally Honest Breath Meter" in Antwerp Central Station. Why? Because having a bad breath can have serious consequences. The stunt for Frisk Clean Breath tells you how good or bad your breath smells. All you had to do was breath into a sensor and the machine gave you the right amount of Frisk Mints you need to cover up your bad breath. Fun! And confronting.


The Coca-Cola Laughmob [Coca-Cola]

In 2015 Coca-Cola changed their signature from “Open Happiness” to “Choose Happiness”. The brand asked for a local market stunt to communicate about this amongst youngsters. Based on the insight ‘happiness starts with a smile’, we created the first laughmob: an undercover “laughcoach” started laughing really loud on the subway. This had a contagious effect on all commuters that started laughing in an environment where we rarely see a smile. We linked this experiment with the brand by handing out samples with a leaflet explaining the new brand message. Not only did we reach 4.000 young commuters, the online video got over 50.000.000 views, 900.000 shares and 250.000 likes worldwide.


The price to pay for Chinese real estate [Amnesty International]

Prestigious real estate projects are often promoted with attractive 3D simulations. Serviceplan used the same visual language to promote a fictional real estate project in China, except that the model’s figures were adapted to draw attention to what is going on behind the scenes in China. Millions of Chinese people have been thrown out of their homes to make room for luxury buildings. At the request of Amnesty International, Serviceplan created a campaign to speak out against this growing problem.

2018

Golden Remi on the World fest Film festival in Houston

ING - Dare to Dream

2016

BOA

Digital Marketing Awards

Digital Marketing Awards

Epica

Cuckoo Award

Cuckoo Awards

Mixx Awards

2015

Amma Award

Golden Award of Montreux

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