WW
WW
All people who want to lose weight are not driven by the same motivations. However, they are all part of the WW target group. Therefore, a psychographic study was conducted to determine which messages, images and call-to-action were best suited to the different profiles of WW customers and prospects.
In response to the large number of banners that needed to be produced to match each profile and each phase of the funnel - more than a hundred possible variations - we created two different banner templates that could be dynamically adapted to the profile of each visitor.
In response to the large number of banners that needed to be produced to match each profile and each phase of the funnel - more than a hundred possible variations - we created two different banner templates that could be dynamically adapted to the profile of each visitor.
