Dare to dream [ING]

End of year is a time to pronounce good resolutions and to make plans for the next year. ING wants to help its clients to make their dreams come true in a new year where in terms of opportunities the sky is the limit. Although the plans and dreams of the main character in the movie go even beyond all this. The beautiful storytelling of Neverest sets an emotional scene without using a single word. This year-end movie won the Gold Remi in the category Advertising & Promotional films at the Worldfest film festival.

ING CV creator [ING]

When you’re young without any professional experience, it’s difficult to stand out in the job seeking crowd. That’s why ING facilitates an online platform where young blood can create their personalised video resume in 5 minutes. How? You just have to choose your style (business, technical and creative), fill in your coordinates and answer some questions. That’s it. We made the videos from script to completion with the help of De Kwekerij (paper art experts). The online platform was developed and designed by Plan.Net.

#Popupsquad [20th Century Fox]

Suicide Squad is an insane film starring famous DC Comics’ villains as the worst heroes ever to save the world. To promote the film in Belgium we designed the #PopUpSquad, a flipped-out pop-up store located on the Meir, in collaboration with Citycubes and Warner Bros. Pictures. At the #PopUpSquad, you could watch Suicide Squad trailers, artwork and behind-the-scenes. Take badass pictures at the photobooth, get a temporary tattoo or go for the real stuff: a Squad-tattoo inked by the famous Antwerp tattoo artist Joe Dynamite. We created the website and provided great social content for Facebook and the Snapchat channel of Warner Bros.

The Brutally Honest Breath Meter [Frisk]

We launched "The Brutally Honest Breath Meter" in Antwerp Central Station. Why? Because having a bad breath can have serious consequences. The stunt for Frisk Clean Breath tells you how good or bad your breath smells. All you had to do was breath into a sensor and the machine gave you the right amount of Frisk Mints you need to cover up your bad breath. Fun! And confronting.

The Coca-Cola Laughmob [Coca-Cola]

In 2015 Coca-Cola changed their signature from “Open Happiness” to “Choose Happiness”. The brand asked for a local market stunt to communicate about this amongst youngsters. Based on the insight ‘happiness starts with a smile’, we created the first laughmob: an undercover “laughcoach” started laughing really loud on the subway. This had a contagious effect on all commuters that started laughing in an environment where we rarely see a smile. We linked this experiment with the brand by handing out samples with a leaflet explaining the new brand message. Not only did we reach 4.000 young commuters, the online video got over 50.000.000 views, 900.000 shares and 250.000 likes worldwide.

The price to pay for Chinese real estate [Amnesty International]

Prestigious real estate projects are often promoted with attractive 3D simulations. Serviceplan used the same visual language to promote a fictional real estate project in China, except that the model’s figures were adapted to draw attention to what is going on behind the scenes in China. Millions of Chinese people have been thrown out of their homes to make room for luxury buildings. At the request of Amnesty International, Serviceplan created a campaign to speak out against this growing problem.