Nl
Search
Nl


Close

Retour à la recherche

Secondfloor (sprl)

WE BELIEVE THAT HOW BRANDS ACT IS AS IMPORTANT AS WHAT THEY SAY. RATHER THAN ONLY BEING EXPOSED TO YOUR CAMPAIGNS, PEOPLE WANT TO INTERACT WITH YOUR BRAND. THAT’S WHY WE BELIEVE IN THE EFFICIENCY OF BRAND EXPERIENCE. AND THAT’S WHAT WE DO BEST AT SECONDFLOOR : CREATING "OFF AND AND ONLINE BRAND EXPERIENCES" FOR CLIENTS SUCH AS NESTLE, IKEA OR DELHAIZE. OUR STRATEGIC AND CREATIVE SKILLS PRODUCE INTEGRATED BRAND EXPERIENCES ACROSS THE INCREASING NUMBER OF TOUCH POINTS. ALL THIS WHILE STAYING PERFECTLY IN LINE WITH YOUR BRAND STRATEGY AND BUILDING YOUR BRAND STORYTELLING ON A DAY TO DAY BASIS.

CONVICTIONS ELEVATE BRANDS.

Specialization Advertising
Brand Activation & Promotion
Digital & Social Media
Year of creation 2007
Mail
info@secondfloor.be Website
http://www.secondfloor.be/ Phone
+32 2 340 86 00
Address
222 Avenue Louise
1050 Brussel (Elsene)
BE
Advertiser Brand Activity
AS WATSON ICI PARIS XL Brand Activation & Promotion
BEPS International School Advertising
2018
DOMITYS Advertising
2018
Durobor Corporate & Institutional Communication
Ikea Belgium IKEA Brand Activation & Promotion
IPM Advertising
JCDECAUX VILLO ! Advertising
2018
KIA BELGIUM KIA Advertising
LIGUE BRAILLE - BRAILLELIGA Advertising
Nestle PURE LIFE Advertising
Nestle DOLCE GUSTO Brand Activation & Promotion
NESTLE PURINA PETCARE FELIX PETFOODS Brand Activation & Promotion
2018
NESTLE WATERS BENELUX PERRIER Advertising
TROC.com
UNILEVER BELGIUM FOODS & HPC BECEL Advertising

  • Régis Leemans

    Concept Provider

  • Mélanie Lepropre

    Event Producer

  • Charlotte Libert

    Graphic designer

  • Marie-Sophie Petit

    Social Media Manager

  • Nadège Vény

    Event support

  • Olivier Gerlag

    Art Director & Grapic Designer

  • Hugues Vanlier

    Senior Account Manager

Campaigns

Agencie's choice

MM's choice

2016

  • BEA Awards

    IKEA

News

Jobs
More info

The speaker's corner

Interview

Files

MM TV

Brand Positioning TV Campaign

TéléSAT


TéléSAT is a challenger on the TV provider market in Belgium. We developped this TV campaign to boost the brand awareness and attractiveness and to position them as a real alternative against VOO, Proximus and Telenet.

Close

Une autre façon de voir la vie.

Ligue Braille - Brailleliga


Following our strategic analysis, the communication brings a particularly positive tone to the visual impairment by describing, with lightness, the daily life of Sylvie who lost sight five years ago, but who continues to enjoy the good sides of life, in complete autonomy. The integrated national campaign is aired on TV, radio, postering in the Brussels metro, POS for regional antennas and field actions.

Close

Gäst

IKEA


DESCRIPTION

How to communicate the IKEA food offer in an innovative way, different from the stores and the catalog?

DÉFIS

The challenge was to show-case the food offer ‘all under one roof’: storing, cooking&preparing, serving&eating. The brief insisted on creating visibility for IKEA in a different way and making the brand IKEA a more desirable brand by engaging non-customers emotionally.

SOLUTIONS

Gäst: a global and aspirational IKEA food universe.

Gäst is an apartment furnished and decorated with IKEA products only. A trendy venue where 16 selected guests were invited with their friends to experience a unique and authentic moments around food and… having fun!

For the first time consumers were able to actively and freely live a IKEA universe.

The event was communicated through social media and PR campaign with no obvious brand presence.

IMPACT

The results were overall beyond all expectations.

The free off and online print coverage was huge including the major Belgian lifestyle magazines and newspaper (Knack, Le Vif Week-end, Victoire, Feeling Wonen, lesoir.be, hln.be, standaard.be). 112 articles were published.

The Net net value is estimated at 114.735 € (print + online + instagram + twitter) with a total reach of 37.318.017.

The social media played a major role creating additional earned media: the teasing video generated 750.000 views, 3.000 likes and 150 comments and GÄST was mentioned more then 5.800 times on Facebook and on Instagram.



Close

Rechercher

Vous êtes à la recherche de quelque chose ?

Recherche avancée

Rechercher

fermer

Encodez votre e-mail ci-après et recevez un lien pour créer votre mot de passe.

Envoyer votre mot de passe

fermer
Close

CONTACTEZ-NOUS

MEDIA MARKETING
MARCOM WORLD SRL

Mix Brussels - Boulevard du Souverain 25 boite 5
1170 Bruxelles - Belgique

E-mail : info@mm.be

Nous écrire

Close

Edit your dashboard

FERMER
Merci d’avoir ajouté votre événement à l’Agenda Media Marketing ! Ainsi toute la communauté MarCom belge sera au courant de ce que vous organisez. Toutefois, notre équipe va d’abord vérifier ce dernier avant qu’il ne soit mis en ligne. Vous serez averti lorsque cela sera fait.

Vous voulez booster votre événement ? Communiquez dans Media Marketing à ce propos ! Plus d’info : selim [at] mm.be ou +32476764258.

Merci de votre compréhension et à bientôt !

L’équipe Media Marketing
Close

Ajouter un "Watcher"

Ajouter un "Watcher"

Vous pouvez ajouter un watcher simplement en encodant un ou plusieurs mot-clés.
Chaque jour de la semaine, un e-mail vous sera envoyé en listant les dernières news répondant à vos Watchers.




Astuces :

  • Utilisez les guillemets ("") pour effectuer une recherche sur les termes exacts (dans le même ordre et à la suite).
  • Utilisez le signe + pour effectuer une recherche sur les textes comprenants l'ensemble des termes (même dans un ordre différent ou séparé dans le texte).

Valider

fermer

Article réservé aux membres

Pas encore membre MM ?

Accédez gratuitement à tout notre contenu digital durant 1 mois.

Rejoignez-nous!

Abonnement d’entreprise

Notre contenu digital :

Daily Freemium access
5 x week MM e - News
1 x week MM Brunch
1 x week MM Tech
10 x year MM Best of Research
10 x year MM Blue
4 x year MM Magazine (digital)
Des questions ?
Close

Cookies

En poursuivant votre navigation sur ce site, vous acceptez l’utilisation des cookies permettant le partage de votre expérience, ainsi que le bon fonctionnement et la mesure d’audience de notre site internet. Plus d’infos

Accepter

Fermer