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Marketing Coordinator


  Temps partiel   Experimenté (non cadre)   Master   English, French   CDD avec possibilité d’embauche
Mercredi 21 Février 2024


Key Responsibilities
 

  • SAAS Product Launch Plan: Develop and execute a comprehensive marketing plan for the successful launch of our SAAS product into the market, ensuring a strong market presence and visibility. 
  • Lead Generation Strategy: Create and implement lead generation strategies to identify and attract potential customers interested in our SAAS solution. This may include content marketing, SEO, paid advertising, social media, and more. 
  • CRM Management: Oversee our CRM system to maintain accurate customer and prospect data, segmentation, and improve the customer journey.
  •  Marketing Automation: Develop and manage marketing automation workflows to engage leads and customers effectively. Personalize communication and automate marketing campaigns to nurture leads and drive customer retention. 
  • Content Creation: Collaborate with the content team to develop compelling and relevant content, such as blog posts, whitepapers and videos, that resonates with our target audience. 
  • Performance Analytics: Regularly analyze and report on marketing campaigns’ performance and adjust strategies as necessary to optimize lead generation and customer engagement. 
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Customer Support, to ensure alignment and consistent messaging across the organization. 
  • Budget Management: Manage the marketing budget effectively, ensuring the maximum ROI for marketing initiatives.



Qualifications
 
  • Bachelor’s Degree in Marketing, Business, or a related field. 
  • Proven experience as a Marketing Specialist, with ideally a track record of successfully launching SAAS products and generating leads. 
  • Strong understanding of CRM systems and marketing automation tools. 
  • Proficiency in digital marketing, including SEO, PPC, social media, and content marketing. 
  • Analytical and data-driven decision-making skills. 
  • Written and verbal communication skills in English – French and/or Dutch being a plus. 
  • Creative thinking and the ability to develop innovative marketing strategies.
  • Self-motivated and results-oriented, with a passion for staying current with industry trends.
 


What can you expect from us?  
 
  • At VO, VOtiens are provided with a stimulating environment and perks ensuring they are happy, efficient and spend quality time with co-workers.  
  • Position Type: Part-Time – 3 days/week in Brussels 
  • Access to our VO Academy & Good Habitz training program  
  • 360° feedbacks system  
  • An incredible network of top colleagues within the different agencies and a multitude of opportunities to connect during monthly afterworks and annual seminars or team buildings.  
  • The freedom and responsibility to shape your own role and challenge ideas as well as the opportunity to participate in the evolution of the company through our various taskforces and cooperation groups. 
  • Joining an EMAS and ISO14001 certified company with the responsibility to apply sustainability on a daily basis and to integrate meaning in all your tasks.  
  • Combine homeworking and 2 days a week at VO; a beautiful office composed of an open space, a quiet zone, a collaborative zone, a calling booth, and a kitchen with a fridge offering 100% sustainable products.
  •  A possibility of a hybrid work environment for a good work-life balance.  
 

Do you make a change today for tomorrow?  If you are excited about the opportunity to lead our marketing efforts and help us launch our SAAS product, please submit your resume and a cover letter detailing your relevant experience to mglauden@myimpacttool.com or through our website before 4 March 2024.
 
 

Postuler




VO Group
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About Us  My Impact Tool is a platform dedicated to improving the environmental and social performance of event projects and communications campaigns. My Impact Tool is a start up inside VO Group.       



Personne de contact
Manon GLAUDEN
mglauden@vo-group.be
023400487