Brand & Communication Strategist

  Temps plein   Experimenté (non cadre)   Bachelier   Dutch, French   Contrat permanent
Vrijdag 24 September 2021

Wanted: a specialist brand strategy profile who knows how to create brands with a strong identity. Someone who understands purpose and can translate it into appeal.

Someone who is able to convince our clients of the value of a strong brand for their business. Both offline as well as online.
Someone who analyses any type of brand to the bone, to update it, upgrade it and revive it. So that it meets the challenges of brands in today’s digitized society.
In B2C, B2B, on project or programme level. From identity to experience and anything in between.
Someone who turns a brand into an immersive customer experience. Thinks beyond a media campaign to tell a story. Someone who is experienced in building strong brands online, and is convinced you don’t need ATL per sé for branding anymore.
A strategist who works hand in hand with creatives, data analysts and UX strategists.
Helps solve problems on brand level, even though the client briefing was on platform, programme, campaign or content level.
Someone who drives the brand purpose through the journey. To make an impact for the end user. And uplifts brand preference in the long term.
Someone with an opinion. But also the talent to really listen. To customers and colleagues. Before ventilating that personal view on things.
Someone who understands the possibilities of technology, and how they can empower the brand you create. While understanding technology is but a means to an end.
Someone who already has a history to refer to. But still lives by an open attitude of life long learning. To pick up new things along the way.
Someone who knows how to present with persuasion. Themself, as well as their work.

Your profile:

  • A minimum of 5 years experience in branding, but with an affinity for general marketing & communications strategy
  • A strong affinity with digital in the largest sense
  • Eagerness to keep learning how to build strong brands online (next to offline)
  • Convinced that collaboration, discussion and sharing are the keys to success
  • Realistic but optimistic attitude
  • Not taking everything for granted, critical, analytical spirit 
The function:
  • The brand strategist understands purpose and translates it into an appealing brand identity, clear promise and rich customer experience.
  • Balances corporate DNA with the market’s needs to build brands that matter.
  • Delivers practical branding frameworks that can be used internally and externally for campaigning, content creation, performance and platform projects.
  • Runs brand trackers, analyses them, and proposes updates for the branding framework.
  • Runs - or participates in - workshops, actively contributes in meetings, drives branding projects side by side with our account directors on client level.
  • Collaborates closely with the colleagues from the creative department, as well as our team of data analysts and UX strategists.
  • Keeps an eye on the evolution of his/her strategies throughout the flow, all the way up to delivery.

Start date: Immediately


Chaussée de la Hulpe 120, 1000 Brussels

Imagine tomorro_ In a world in motion, everything is possible. As a digital agency, Intracto helps companies develop a competitive advantage in that world. With creativity and strategies, driven by online marketing and technology. Even when everything seems to stand still, we keep on moving.

Louise Assomo