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EMEA HARVESTING PRODUCT LINE MARKETING MANAGER


  Temps plein   Experimenté (non cadre)   Bachelier   English   Contrat permanent
Lundi 8 Mai 2023


Your new position

  • Product Offering Management: select applicable offering, define frame for market standards and product packaging. Analyze take rates and rationalize offering.
  • Create sales support and information materials for the marketing and sales department (Product Information News Letter, Marketing Bulletins)
  • Leadership in the launch process, define key messaging, positioning (4P) of the new product, coordinate marketing actions (communication, training, pricing). Manages phase in and phase out of products.
  • Drive development of and develop material for product launches (press releases, brochures, launch materials, customer presentations, videos and sales training materials).
  • Maximizing sales and profitability throughout product lifecycle: follow Key Performance Indicators, identify potential for growth and define action plans.
  • Identify market trends, define a market roadmap and negotiate the product roadmap for the Region with comprehensive business cases.
  • Monitor closely competition and provide information on key features, new products and collected price information.
  • Highlight product gaps and quantify business impact/potential (niche or large segment, low or high customer priority, low or high marginality).
  • Evaluation and interpretation of customer feedback, customer satisfaction reports and research results
  • Drive and solve customer satisfaction issues. Help with special orders and ordering issues.
What makes you the ideal candidate? Education
  • Agricultural/Technical/Marketing/Business & Economics background with significant experience in the Ag Business
  • Language(s): English, fluent both spoken and written
  • Additional European language is an advantage

Skills

  • Proactive and enthusiastic approach for the role and activities
  • Customer focused and result oriented
  • Interpersonal / intercultural attitude and cross functional collaboration
  • Project management - analytical and organized
  • In-depth knowledge of machine operation
  • Proven expertise in Excel, Word, PowerPoint, Teams, Outlook
  • Advanced communication and presentation skills
  • Leadership

What do you get in return? Attractive and competitive gross salary with fringe benefits, including a company car and fuel card. Apply now! Interested in the position as EMEA Harvesting Product Line Marketing Manager Apply now via our website. Please contact Silke Wagemakers for more information via or +32 (0)498 17 66 07.

Postuler




Hays Gent
Kortrijksesteenweg 1084, 9000 Gent

Our customer is an international player in world-class equipment and technology for agriculture and construction. Join the team and put your strategical stamp on its successes on EMEA level for their harvesting branch and products.



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