BELGIAN PR SUMMIT 2017
Mardi 28 Novembre 2017 - 13h30 - Mardi 28 Novembre 2017 - 20h00
PR SUMMIT ’17: COMMUNICATING IN THE POST TRUTH ERA Zooming in on content, audiences and platforms You hear it amongst a lot of communication professionals today: “There is no single version of the truth anymore”. Strange indeed, because not so long ago the adagium still was “the truth and nothing but the truth”. What is happening? It is becoming clear that people and even opinion leaders all have their own version of the “truth” depending on moment, place and perspective. And apparently, the general public is flexible enough to deal with that phenomenon. Communication professionals are thus facing at the same moment difficult and interesting times. Because, how for heaven’s sake do you communicate correctly in this post truth era? During the PR Summit ’17, C2 will focus on content, target groups in communication and different platforms that rose and turned very interactive communications and opinion making into reality. We will have two internationally valued key note speakers to set the scene and to share their academic and business vision on post truth communications. In two panels we will also confront different views of different stakeholders: journalists, bloggers, photographers, companies and non profit organizations, politicians, social media platforms and so called “millenials”. To conclude the Summit ’17 we are glad to present you a top speaker. “Assisting” at the Summit ’17 means also “participating” at it. We count on the input of all C2 members and other guests to get involved in the conversations and discussions, and to ventilate your version of the...“truth” !