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Agenda

Strategic Marketing Day with Joe Pulizzi

Mercredi 17 Mai 2017 - 10h00 - Mercredi 17 Mai 2017 - 18h00

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WELCOME TO THE STRATEGIC MARKETING DAY: AN OUTLOOK TOWARDS THE NEXT MARKETING - 2020. THE MERGE OF STRATEGY, INNOVATION & SOCIAL MARKETING! Presentations: 1. Joe Pulizzi - Author & Founder @ Content Marketing Intitute: “How to Run a Content-First Business” 2. Miel Van Opstal - Senior Marketing Innovation Consultant @ Emakina + Wim Labie - Digital Change Evangelist @ LAVA Consult + Danny Devriendt - Managing Director @ Mediabrands Publishing: “Artificially Intelligent Yogurt” 3. Cedric Cauderlier - Senior Digital Strategy & Co-Founder @ Mountainview Agency: “What about Native Advertising?” 4. Elke Laeremans - CDO @ Schoenen Torfs: “The digital transformation of a Great Place to Work” 5. Dennis Peeters - Conversational User Experience Specialist @ The House of Marketing + Dennis De Cat - Innovation Lead @ The House of Marketing: "These bots are made for talking! - Discover the era of chatbots and bring one to life yourself” 6. Koen Stevens - Word-of-Mouth Director @ Ambassify + Pieter Moens - Word-of-Mouth Architect @ Ambassify: “How to do trusted content marketing when you're not Joe Pulizzi” + 2 more to be confirmed

Strategic Marketing Day