For everything that makes you unique
NN
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Creative Belgium donne le LA à la Creative Belgium School
Mercredi 9 Octobre 2024
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Cannes Corporate Media & TV Awards : un Gold et un Silver belges
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WHO WE ARE
We use data and insights to make creative solutions with the sole purpose of inspiring people to take action. To engage today’s audiences, we understand that brands must move beyond just product messaging to deliver culturally relevant and emotionally compelling experiences across channels and at the right moment.
WHAT INSPIRING ACTION MEANS TO US
Great work doesn’t just make people feel differently. It inspires them to act differently. To shape the life they want for themselves and for others. That’s why everything we do is focused on understanding and inspiring people. Using data and analytics to see the truths behind behaviour, across channels and in context. And using creativity, content and technology to transform their experience where it matters the most.
OUR MISSION IS INSPIRING GROWTH
Growth benefits more than just the bottom line. It helps us be at our most relevant, entrepreneurial and engaged. It allows companies and the people within them to evolve, learn and thrive. In growth we are at our best, able to act with confidence and courage. Business is faster moving and more competitive than ever before. Disruption is the new normal. Only those brands that grow and change will succeed. Our breakthrough creativity has always helped our clients’ businesses succeed. Today, we are in a unique position to inspire growth for our clients.
Specialization | Advertising Brand Activation & Promotion Digital & Social Media Direct Marketing |
Year of creation | 2001 |
Advertiser | Brand | Activity |
DANONE | ||
DEME | ||
IXINA | ||
Lunch Garden | ||
Mazda Motor | ||
MediaMarkt Belgium | ||
Microsoft | ||
MNM | ||
Nationale Loterij | ||
Pioneer DJ | ||
Samsonite | ||
Swinkels Family Brewers | ||
Telenet | ||
VAB |
Legal & HR
COO
CFO
Chief Commercial Officer
Chief Strategy Director
NN
Dim Dining
Child Focus
Mardi 7 Novembre 2023
Jeudi 9 Novembre 2023
Lundi 27 Novembre 2023
Vendredi 17 Novembre 2023
Mardi 19 Décembre 2023
Mercredi 27 Décembre 2023
Vendredi 29 Décembre 2023
Mercredi 14 Février 2024
Vendredi 1 Mars 2024
Lundi 18 Mars 2024
Samedi 25 Mai 2024
Jeudi 23 Mai 2024
Mardi 9 Juillet 2024
Lundi 1 Juillet 2024
Mercredi 28 Août 2024
Mardi 3 Septembre 2024
Vendredi 27 Septembre 2024
Mercredi 23 Octobre 2024
BOA
Direct 1/1 Communication
Small budget camapign
Creative Award
Small budget camapign
Charity
In Home Advertising
BOA
Lundi 12 Décembre 2022
Dimanche 4 Décembre 2022
Jeudi 1 Décembre 2022
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Lundi 11 Juillet 2022
Jeudi 30 Juin 2022
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Vendredi 29 Avril 2022
Lundi 18 Avril 2022
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Mercredi 30 Mars 2022
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Mercredi 23 Février 2022
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Jeudi 3 Février 2022
Mercredi 19 Janvier 2022
Mercredi 19 Janvier 2022
Dimanche 16 Janvier 2022
Jeudi 13 Janvier 2022
NN
CHALLENGE
BECOMING THE MOST PERSONAL INSURER IN BELGIUM
For the launch of NN, an insurance company specialized in life-insurances, we had to communicate their new mission: becoming the most personal insurer in Belgium.
WORK
FOCUS ON EVERYONE'S UNIQUENESS
Since NN believes everyone is unique and has a different lifestyle, we translated this train of thought in a new baseline: for everything that makes you unique. We communicated this new baseline through an awareness campaign that celebrated the unexpected uniqueness of people.
Through tv-commercials and six online documentaries, you could discover that people are way more than what they look like at first sight. Like Phillipe: a farmer who also runs a vinyl-shop. Or Cindy, who teaches French and English while also being one of the world’s best cage-fighters.
Dim Dining
CHALLENGE
HOW CAN WE MAKE A JAPANESE RESTAURANT STAND OUT?
Dim Dining is a cool modern Japanese restaurant with a Western twist in Antwerp. To get extra attention and make it stand out between all the other hip restaurants, we needed to do something special. We wanted people to come and taste the unique dishes for themselves and at the same time, make them experience the true spirit of the restaurant: ‘contemporary Japanese with a Western edge’.
WORK
WE OFFERED PEOPLE A FREE JAPANESE TATTOO WITH A TASTEFUL MEANING
People could get a free Japanese tattoo, but with one important difference: they didn't translate as 'hope', 'courage' or another “profound” word. Instead their meaning's were 'Crispy Duck Salad', 'Sashimi of Sea Bass' or 'Lobster'. We translated the entire menu of Dim Dining into Japanese and designed tattoos for all 19 dishes, in 6 different styles. To launch the idea, seven influencers got a Tasteful Tattoo and invited people to get their own tattoo. People who got a Tasteful Tattoo were then invited to the restaurant where they could enjoy the matching dish for free.
RESULTS
Child Focus
CHALLENGE
HOW DO YOU KEEP RAISING ATTENTION FOR MISSING CHILDREN, EVEN AFTER 20 YEARS OF CAMPAIGNING?
For Child Focus, the Belgian center for missing children, it’s very important to regularly remind everyone to keep sharing missing children’s posts on social media. But to be able to grab everyone’s attention - especially after 20 years - gets more difficult. The most valuable campaigns are those that intervene in people’s lives and touch them in a personal way. So, for Child Focus’ 20th anniversary we had to find an idea that did exactly that.
WORK
WE REMOVED THE ICONIC BOY FROM THE CASSONADE GRAEFFE PACKAGING TO RAISE AWARENESS FOR REAL MISSING CHILDREN.
In almost every kitchen cupboard in Belgium, you will find the same familiar face: that of a little boy, printed on a pack of Cassonade Graeffe by sugar brand Tiense Suiker. The boy became a real icon because the packaging has always had the little child on it for the last 65 years. It’s so famous that Belgians don’t know it as Cassonade Graeffe, but as “Kinnekessuiker” or “Little kid sugar”. Until now…
For their 20th anniversary, Child Focus, the Belgian center for missing children, teamed up with Tiense Suiker and launched a special edition of the Cassonade packaging. 250.000 new packs were distributed in stores all over Belgium. But this time the little boy was missing, leaving nothing but an empty chair.
The packs were secretly launched without any campaign. Soon, the first surprised reactions appeared on social media. A week later we sent special direct mails to all major Belgian media outlets and launched our campaign on social media with a video. At first, it looked like a typical commercial. But a voice starts explaining the campaign. It’s Edouard talking. A young man who went missing a few years ago, and was found back thanks to Child Focus.
RESULTS
The campaign caught the desired attention on social media and all major media channels. This brought the message back on the table resulting in an increase of shares of missing children posts on Facebook and an increase of Facebook followers. And in the end, that’s the most valuable result: having more eyes on the lookout for missing children.
24 million media impressions
€503.000 earned media
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Serge De Schryver
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Damien Lemaire
Chief Editor
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