MINALE DESIGN STRATEGY

DESIGN STRATEGY IS WHAT WE DO! NOTHING MORE, NOTHING LESS...

Specialization	Brand Design Corporate & Institutional Communication Customer Experience
Year of creation	1985
Employees	20-40 employees

Mail
ghanquet@minaledesignstrategy.com Website
www.minaledesignstrategy.com Phone
+32 2 642 24 24

Address
RUE DE LA LEVURE, 4
1050 IXELLES

Advertiser	Brand	Activity
ACTIRIS	Public Services	Brand Design
ANDY	Food & Drink,Specialised Retail	Brand Design
BRICORAMA	Specialised Retail	Brand Design
CHC	Healthcare	Brand Design
CLOCHE D'OR	Shopping Centres	Brand Design
CRU	Supermarkets	Brand Design
Delhaize	FRESH ATELIER DELHAIZE	Brand Design
ELOY	Industry	Brand Design
FREY - SHOPPING PROMENADE	Shopping Centres	Brand Design
GALLER	Food & Drink	Brand Design
IBA	Industry,Healthcare	Brand Design
MGEN	Healthcare	Packaging & Design
NRG	Energy	Brand Design
ORYX	Energy	Brand Design
O’tacos	Shopping Centres	Brand Design
SUDINFO	Media	Brand Design
SUPERZERO	Specialised Retail	Brand Design
Telenet	TADAAM	Brand Design
TOM & CO	TOM & CO OVERVIEW (Spacialised Retail)	Brand Design
UBI	Specialised Retail	Brand Design
UCM	Services	Brand Design
UNESCO	Non Profit	Brand Design

Gwenaël Hanquet

Founder, CEO, design thinker
Marc Tarondeau

Creative leader, design thinker
Véronique Pirson

Strategy leader, design thinker

Campaigns

ANDY CAMIONETTE

Andy Camionette

Contaynor becomes "Andy". With a fresh new name and visual identity, this up-and-coming drinks delivery brand is ready to make its mark in a booming market. A brand built for both a physical and fully online approach. We reinforced the brand's foundations by defining its positioning, its values and its brand purpose. We dreated a strong visual identity, enriched by various graphic design components such as a new logo, a more personal hand-written typeface, new brand colours, a mascot and a sticker system. Using all of these aspects combined, the website was given a makeover to make it more fun, attractive and ergonomic.
ACTIRIS

Actiris

Minale Design Strategy helped Actiris, the Brussels Regional Employment Agency, to get a makeover! The solution was provided in three stages: The first step was to bring together Actiris and Select Actiris under a single brand, and reconnect job seekers and employers. Then, new rules were established to make Actiris's brand architecture (products, services, tools, etc.) more coherent and understandable. Finally, this work served as a basis for developing a new visual identity for the organisation and conveying its social vocation.
SHOPPING PROMENADE

Shopping promenade

After the success of Arles, Frey has decided to continue its adventure with us by inaugurating two new Shopping Promenades. The first (45,000 sqm) lies just 30km from Paris on the edge of the Claye-Souilly forest, and the second (70,000 sqm) is located in the greater Strasbourg area. The aim is to offer an ever more enjoyable customer experience and journey, in line with the values of Shopping Promenade: welcoming, exciting, recreational, authentic, and much, much more. With a firm focus on nature and greenery, and art accessible to all. We have redesigned the customer journey, from the design of the exteriors, entrances, squares and mall, to the furniture, signage, market areas, kiosks, play areas, flooring, fountains, lighting and the cladding of the façades. The objective is clear: to surprise and impress visitors in a mall energised and enhanced with clever details.
SUDINFO

SudInfo

Faced with the new and changing ways in which we consume information, the Sudpresse Group decided to strengthen its position as a vital media outlet. To achieve this objective, the company took the plunge by chosing to rethink their approach to branding and identity. We created a new, more modern and dynamic type of brand; one that can respond to the challenges of digitalisation while capitalising on the strengths of the various existing publications. Its dynamic logo structure coupled with a vibrant visual system, and much more vivid colours (yet inspired from the historic blue and red combination), have transformed Sudinfo into an ultra-digital and mobile brands that break with all the traditional codes of written press.
TOM&CO

Tom&Co

Our story with Tom&Co began in 2011. At that time, we brought a welcome air of modernity to its visual identity and sales outlet concept, designed to reach a wider clientèle, and to establish its position as a viable alternative to traditional large-scale supermarket networks. Years have passed and last year Tom&Co celebrated its 30th anniversary. What better time to look back on ten years of faithful collaboration. A partnership built on sharing and respect, and an ongoing process of strategic and creative thinking ranging from visual identity to customer experience to the creation of new product brands. And this is probably only the beginning...

2021

Effie

BMI - Delhaize Super Plus
BLSC Excellence Award Shopping Centre

BLSC – Cloche d’Or
Prix Sirius Economie Circulaire et Prix Sirius des Consommateurs

Sirius (France) – Bricorama

MINALE DESIGN STRATEGY

Gwenaël Hanquet

Marc Tarondeau

Véronique Pirson

Campaigns

ANDY CAMIONETTE

ACTIRIS

SHOPPING PROMENADE

SUDINFO

TOM&CO

News

Le CHC s'affirme avec Minale

O'Tacos met les petits plats dans les grands avec Minale Design Strategy

Delhaize et Minale Design remportent le prix Mercure 2019

La STIB s'y retrouve avec Minale

Galler fond pour Roméo Elvis

Delhaize présente YesWeScan avec Minale

Le Spiroudome devient Dôme avec Minale

Meusinvest et Cide-Socran se redéfinissent avec Minale

D'Ieteren Auto lance EDI avec Minale

Tom & Co adopte un nouveau look

Jobs

Adviseur Marketing en Brand Strategy

(Senior) Accountmanager Business AM (m/v/x)

International Programmatic Trader

Product Marketing Manager

Uitgever

Media Director

Account Manager Health

Program Manager

Senior Strategic Planner

Account Director

VO Citizen seeks Project Manager / Account Manager

CROSSMEDIA ACCOUNT MANAGER

The speaker's corner

Mes 5 coups de coeur à Amsterdam Awwwards, par Audry Van Essche (CEO, Hilarious Agency)

Interview

Quelques réflexions de Karen Nelson-Field, en prélude à l'étude belge sur l'Attention Economy

Files

Cannes Lions : tous les Grand Prix