Lucky Numbers
Shell
It was during the Covid context that Shell launched its new summer campaign “Lucky Numbers” together with Serviceplan. The campaign aimed to bring a touch of light-heartedness to a driver’s journey. The idea: make the simple act of filling up your tank more fun.
Because of the reduced traffic at gas stations due to the lockdown and the increase in price sensitivity among consumers due to the financial crisis brought by Covid19, Shell and Serviceplan saw the necessity in attracting people to fill up their tanks at Shell gas stations in the summer of 2020.
More info here
Because of the reduced traffic at gas stations due to the lockdown and the increase in price sensitivity among consumers due to the financial crisis brought by Covid19, Shell and Serviceplan saw the necessity in attracting people to fill up their tanks at Shell gas stations in the summer of 2020.
More info here
