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CAMPAIGN OF THE WEEK

Happiness rocks voor Tuborg

Dinsdag 12 Juli 2016

Happiness rocks voor Tuborg

Just like most online commercials, you can skip the new Tuborg ad after 5 seconds. But why click skip ad if you can choose an option that's even more fun, like rock ad, touch ad or party ad?

Tuborg added 8 new buttons to their YouTube pre-roll ad. And every one of those buttons directs you to a fun and surprising video. You decide which one you click. It's literally 'your choice of fun'.

Your Choice of Fun is exactly the headline of the latest Tuborg Colored Caps campaign. For this campaign all Tuborg bottles have been fitted with caps in different colors, carrying different words, like Rock, Feel, Party, Love, Create and Explore. It's exactly these colors and words that are represented by the buttons.

The pre-roll ad will be seen in the main Tuborg markets. The online ad is the first piece of content created by Happiness Brussels, the new global lead agency of Tuborg.​
Assets :
Credits :
  • Client : Carlsberg Group / Tuborg
  • Contacts : Mikkel Pilemand, Vsevolod Nikolaev, Ashvin George, Daria Radota Rasmussen, Rune Schlosser
  • Agency : Happiness Brussels
  • Executive Creative Management : Karen Corrigan
  • CD : Geoffrey Hantson
  • Chief Innovation Officer : Kris Hoet
  • Managing Director : Elke Janssens
  • Account Manager : Marlen Fernández Pando
  • CD : Philippe Fass
  • CD : Pieter Claeys
  • Creation : Tim Schoenmaeckers
  • Creation : Niels Sienaert
  • Creation : Mickey Beddeleem
  • Creation : Frederik Willem Daem
  • Head of Craft : Lennert Vedts
  • Graphic Designer : Dries Lauwers
  • Digital Producer : Tuyet Hoang
  • Film Production Company : Halal
  • Director : Nils Gerbens
  • DOP : Piotr Kukla
  • Producers : Christine Anderton, Judith Engels
  • Post-Production : De Grot
  • Offline Editor : Amber Hooijmans
  • Online & VFX : Erik van de Heuvel & Robin Hancock
  • Grading : Joopo
  • Sound : Haai Faai Deluxe (Sharkee)