Mining Data for Insight by Merry Baskin & Pete Canning
Woensdag 20 September 2017 - 12u30 - Woensdag 20 September 2017 - 16u00
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Note the slightly amended title of this seminar: Hot off the press: A wonderful global opportunity has come up that we want to share with you. Coming out of a unique joint initiative between the Institute of Practitioners of Advertising (Britain’s ACC), the Market Research Society, the Marketing Society (client body), Facebook and Twitter (social platforms, duh), this session will now ALSO be able to share with you the latest expert guidance on how to glean and leverage social media insight for business success. Prior to this session in Brussels, it will have just been aired and launched in London, New York and Sydney. This half day/four hour interactive workshop is STILL designed to give an intense dive into using data (of all kinds from all sorts of sources) to isolate actionable insight, mixing both theory and practice. It will give you the confidence to seek out data (rather than hide from it) and use it to build effective strategies and creative ideas. You will get the chance to work with different types of data and use them intelligently to create actionable in sights for your brands. Some of the topics are: How to spot an insight How to work through data quickly and effectively How to avoid misinterpreting data How to use segmentation How to understand statistical significance The workshop is aimed at planners, account handlers and brand managers of any kind of agency or brand (no math background is required). If you work in social media, and are involved in planning and reporting on social media activities, or are interested in effectively measuring the results of your (integrated analogue and digital) campaigns, then attendance is essential. Delegates will be able to access ‘free’ practical guidance downloads (RRP €250) and there will be a ‘best practice’ case history issued as pre reading homework.